Print Media down 26% for first quarter
April 16, 2009
The New York Times is reporting that print media has taken a nose dive, not that this hasn’t been expected for years, but it’s really crashing at a record pace.
Magazine advertising pages fell almost 26 percent in the first quarter, according to Publishers Information Bureau data released late Tuesday, signaling a difficult beginning to what is expected to be a dismal advertising year.
The problem is that they are saying “a dismal year” when in fact it’s been dismal for a decade, and it will be dismal for another 1/2 decade before it’s not a viable business any longer.
Ask yourself this question, would you open up a new magazine today with a hundreds of thousands of dollars in startup capital, or would you register an 8 dollar a year domain name and 5 dollar a month hosting package as a blog.. and get the same readers?
They’ll learn one day, just not today… sort of reminds me of the traditional advertising agencies, you know… the ones responsible for the 26% decline… because their clients want the $8 dollar a year domain name as well… something the ad agencies don’t understand…
People, this is the new reality …
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