Enfatico is run by idiots

April 13, 2009

Rupal Parekh at Adage really dug up the dirt on Enfatico! I had to quote the entire article, because it was so perfectly written that there is no other way to rephrase it, or add to it.

“Either Madison Avenue still has a ways to go when it comes to embracing Silicon Valley, or Enfatico’s problems are bigger than we thought. According to reports this weekend, the Dell agency refused to pony up $750 a month to lease Adamo.com — the most obvious domain for Dell’s new ultrathin laptop computer, launched recently to rival Apple’s MacBook Air. Luckily for consumers, that decision didn’t stick once Dell founder and CEO Michael Dell caught wind of the situation; the domain was eventually bought”

Did you guys read that? Michael Dell had to buy the domain name himself. What did he pay $4.5 billion dollars for when he has to go out and purchase domain names himself because of the gross incompetence of his advertising agency.

Rupal I have to say, it’s not just Enfatico, it is Madison Avenue altogether. W+K lost a nearly $2 billion dollar account for lack of SEO.. and yet still has not developed the internal skillset to do it.

What gets worse is that these holding companies and large ad agencies charge the clients for this service, yet do not have the technical skillset to implement it.

Embarrassed WPP? You need to totally revamp your business if you expect to stay in business, start off by trying to buy SEO and Social Media firms… and good luck with it… they don’t think like you do Sir Martin, and hence why you can’t see the value in it.

We hope that a potential loss of a $4.5 billion dollar account is a good shot across the bow.

burning-cash

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Comments

  • Adam J.

    its amazing how you manage to write about the exact same articles as all other ad blog’s and publications about enfatico but you make it sound so much more twisted then it probably really is, you do sound more like an angry spoiled brat then someone writing an article, I do not work for enfatico nor agree with some of their amazingly odd decisions but I every time I stumble upon your Blog I cant help but notice your overly aggressive rants about this agency, and one cannot help but think you have some sort of vendetta against someone there and at this point your not reporting news your simply trying to create it or enhance it, although it makes sense that your top tags are ‘recession’ and ‘depression’

  • Adam J.

    its amazing how you manage to write about the exact same articles as all other ad blog’s and publications about enfatico but you make it sound so much more twisted then it probably really is, you do sound more like an angry spoiled brat then someone writing an article, I do not work for enfatico nor agree with some of their amazingly odd decisions but I every time I stumble upon your Blog I cant help but notice your overly aggressive rants about this agency, and one cannot help but think you have some sort of vendetta against someone there and at this point your not reporting news your simply trying to create it or enhance it, although it makes sense that your top tags are ‘recession’ and ‘depression’

  • Andrew

    My opinion? Torrence Boone (CEO) should get fired o the spot, he put us in this fine mess. But politics in WPP rule over business matters.

  • Andrew

    My opinion? Torrence Boone (CEO) should get fired o the spot, he put us in this fine mess. But politics in WPP rule over business matters.

  • JJ

    Whle I can appreciate that it looks like the Enfatico “experiment” isn’t working, I would be interested in hearing the other side of the story. My understanding is that Dell can be very difficult to work with as a client, with a lack of internal communication, unrealistic expecta(ions, and siloed budgeting. I think you do a good job at speaking to subjects in the advertising world that need to be addressed, but I find myself having to “de-color” the content. I get that this is a blog, and you don’t really have a journalistic responsibility to present the information in a balanced format, but I would like to see some representation of the opposing view. I do enjoy it though. I just think of it more as Fox News/TMZ than CNN/NYT.

  • JJ

    Whle I can appreciate that it looks like the Enfatico “experiment” isn’t working, I would be interested in hearing the other side of the story. My understanding is that Dell can be very difficult to work with as a client, with a lack of internal communication, unrealistic expecta(ions, and siloed budgeting. I think you do a good job at speaking to subjects in the advertising world that need to be addressed, but I find myself having to “de-color” the content. I get that this is a blog, and you don’t really have a journalistic responsibility to present the information in a balanced format, but I would like to see some representation of the opposing view. I do enjoy it though. I just think of it more as Fox News/TMZ than CNN/NYT.

  • http://www.tribbleagency.com/ TheFounder

    You want to know the story of how hard Dell is to work with? Here it is…

    “Marc Paul…
    Before you open your mouth and put your foot in it… GMO, San Francisco handled the Dell account for six years and did great work… Michael Dell was a great client. He was not “famously difficult” as you put it. I worked on and wrote many of the award winning ads, that also generated shitloads of sales… Remember, in those days, it was all DM… If the ads didn’t work, Dell sold no fucking products. Do your research before you talk shit. And as I have said on AdScam… Second means fuck all. It’s close, but no cigar. Remember Lombardi… Who??? Douchenozzle!!!
    Cheers/George”

    http://www.tribbleagency.com/?p=4678#comments

    I take it JJ that isn’t the response you wanted to hear from the people that have worked on the account prior?

  • http://www.tribbleagency.com/ TheFounder

    You want to know the story of how hard Dell is to work with? Here it is…

    “Marc Paul…
    Before you open your mouth and put your foot in it… GMO, San Francisco handled the Dell account for six years and did great work… Michael Dell was a great client. He was not “famously difficult” as you put it. I worked on and wrote many of the award winning ads, that also generated shitloads of sales… Remember, in those days, it was all DM… If the ads didn’t work, Dell sold no fucking products. Do your research before you talk shit. And as I have said on AdScam… Second means fuck all. It’s close, but no cigar. Remember Lombardi… Who??? Douchenozzle!!!
    Cheers/George”

    http://www.tribbleagency.com/?p=4678#comments

    I take it JJ that isn’t the response you wanted to hear from the people that have worked on the account prior?

  • http://www.tribbleagency.com TheFounder

    You want to know the story of how hard Dell is to work with? Here it is…

    “Marc Paul…
    Before you open your mouth and put your foot in it… GMO, San Francisco handled the Dell account for six years and did great work… Michael Dell was a great client. He was not “famously difficult” as you put it. I worked on and wrote many of the award winning ads, that also generated shitloads of sales… Remember, in those days, it was all DM… If the ads didn’t work, Dell sold no fucking products. Do your research before you talk shit. And as I have said on AdScam… Second means fuck all. It’s close, but no cigar. Remember Lombardi… Who??? Douchenozzle!!!
    Cheers/George”

    http://www.tribbleagency.com/?p=4678#comments

    I take it JJ that isn’t the response you wanted to hear from the people that have worked on the account prior?

  • Global 100

    Andrew - spot on!

    JJ - you really don’t know the business based on the juvenile comments.

  • Global 100

    Andrew - spot on!

    JJ - you really don’t know the business based on the juvenile comments.

  • http://www.fourjacksjackpot.com/ FourJacksJackpot

    Totally agree with you Andrew.

  • http://www.fourjacksjackpot.com/ FourJacksJackpot

    Totally agree with you Andrew.

  • http://www.fourjacksjackpot.com/ FourJacksJackpot

    Totally agree with you Andrew.

  • http://www.edgewaterresort.org/ EdgeWaterResort

    Me too… good post.

  • http://www.edgewaterresort.org/ EdgeWaterResort

    Me too… good post.

  • http://www.edgewaterresort.org EdgeWaterResort

    Me too… good post.

  • Andrew

    Thanks Fourjacks, Edgewater, and Global for your feedback and compliment.
    But…If Torrence Boone gets the boot, so should SIR the “Darth Vador” Sorrell.

  • Andrew

    Thanks Fourjacks, Edgewater, and Global for your feedback and compliment.
    But…If Torrence Boone gets the boot, so should SIR the “Darth Vador” Sorrell.

  • Andrew

    Thanks Fourjacks, Edgewater, and Global for your feedback and compliment.
    But…If Torrence Boone gets the boot, so should SIR the “Darth Vador” Sorrell.

  • http://www.tribbleagency.com/?p=4752 Superspy @ Media Bistro Defends Enfatico | Tribble Ad Agency : The Advertising Agency of Record

    [...] This deserves an article by itself, mostly because SuperSpy is one of my favorite bloggers and I do consider her one of my friends, but honestly for as well versed and smart she is, she is really wrong on this one. She is lambasting the adage article written by Rupal Parekh that we cited in our article [...]

  • laur

    It should probably be noted that W+K won back the running business in 2008 and now has a Director of Search who is housed in the NYC office.

  • laur

    It should probably be noted that W+K won back the running business in 2008 and now has a Director of Search who is housed in the NYC office.

  • laur

    It should probably be noted that W+K won back the running business in 2008 and now has a Director of Search who is housed in the NYC office.

  • Adam

    theFounder

    if you look hard enough for shit in the side of the kurb that’s exactly what you will find, that remark alone proves your insanity and one-eyed view keep your eyes on the road. no one has achieved anything with dell, no-one. ever.. nothing worthwhile at the least, Ever.

  • Adam

    theFounder

    if you look hard enough for shit in the side of the kurb that’s exactly what you will find, that remark alone proves your insanity and one-eyed view keep your eyes on the road. no one has achieved anything with dell, no-one. ever.. nothing worthwhile at the least, Ever.

  • http://www.tribbleagency.com/ TheFounder

    Are you saying that George Parker is lying when he said he did… he worked on the Dell account for over 1/2 a decade.

    http://www.tribbleagency.com/?p=4678#comments

    Dell isn’t a horrible company… they just had the wrong ad agency.

  • http://www.tribbleagency.com TheFounder

    Are you saying that George Parker is lying when he said he did… he worked on the Dell account for over 1/2 a decade.

    http://www.tribbleagency.com/?p=4678#comments

    Dell isn’t a horrible company… they just had the wrong ad agency.

  • http://www.tribbleagency.com/ TheFounder

    Laur, It took the loss of a 1.5 billion dollar account for a year for W+K to realize they had to hire someone to fix it.

    The problem however is that is just what they did.. hired someone.. rather than getting a complete SEO firm with assets and a trained staff….

    It was a good first step, it allowed them to at least earn back the business they lost,… but that isn’t going to allow them to grow or better said, stop other firms from growing and taking their business.

    They need to get more serious about organic search, or every few years more and more of these things will make headlines…

  • http://www.tribbleagency.com TheFounder

    Laur, It took the loss of a 1.5 billion dollar account for a year for W+K to realize they had to hire someone to fix it.

    The problem however is that is just what they did.. hired someone.. rather than getting a complete SEO firm with assets and a trained staff….

    It was a good first step, it allowed them to at least earn back the business they lost,… but that isn’t going to allow them to grow or better said, stop other firms from growing and taking their business.

    They need to get more serious about organic search, or every few years more and more of these things will make headlines…

  • http://dearjanesample.wordpress.com/ Jane Sample

    Wow, that’s quite the news.

    I do question why Dell puts up with Enfatico. Are they trying to prove something to us all now?

  • http://dearjanesample.wordpress.com Jane Sample

    Wow, that’s quite the news.

    I do question why Dell puts up with Enfatico. Are they trying to prove something to us all now?

  • http://www.tribbleagency.com/ TheFounder

    I share the belief with Parker that Dell won’t complete the contract with them..

    http://countdown.tribbleagency.com

  • http://www.tribbleagency.com TheFounder

    I share the belief with Parker that Dell won’t complete the contract with them..

    http://countdown.tribbleagency.com

  • http://www.tribbleagency.com/?p=6879 Did WPP and Dell spend a quarter billion on Enfatico?

    [...] Dell and WPP , what literally was allocated to this project, the 10 year leases, the 1000 apple computers bought for Dell, the estimated 600 people on payroll …. etc [...]