Enfatico is run by idiots
April 13, 2009
Rupal Parekh at Adage really dug up the dirt on Enfatico! I had to quote the entire article, because it was so perfectly written that there is no other way to rephrase it, or add to it.
“Either Madison Avenue still has a ways to go when it comes to embracing Silicon Valley, or Enfatico’s problems are bigger than we thought. According to reports this weekend, the Dell agency refused to pony up $750 a month to lease Adamo.com — the most obvious domain for Dell’s new ultrathin laptop computer, launched recently to rival Apple’s MacBook Air. Luckily for consumers, that decision didn’t stick once Dell founder and CEO Michael Dell caught wind of the situation; the domain was eventually bought”
Did you guys read that? Michael Dell had to buy the domain name himself. What did he pay $4.5 billion dollars for when he has to go out and purchase domain names himself because of the gross incompetence of his advertising agency.
Rupal I have to say, it’s not just Enfatico, it is Madison Avenue altogether. W+K lost a nearly $2 billion dollar account for lack of SEO.. and yet still has not developed the internal skillset to do it.
What gets worse is that these holding companies and large ad agencies charge the clients for this service, yet do not have the technical skillset to implement it.
Embarrassed WPP? You need to totally revamp your business if you expect to stay in business, start off by trying to buy SEO and Social Media firms… and good luck with it… they don’t think like you do Sir Martin, and hence why you can’t see the value in it.
We hope that a potential loss of a $4.5 billion dollar account is a good shot across the bow.
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Adam J.
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Adam J.
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Andrew
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Andrew
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JJ
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JJ
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http://www.tribbleagency.com/ TheFounder
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http://www.tribbleagency.com/ TheFounder
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http://www.tribbleagency.com TheFounder
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Global 100
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Global 100
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http://www.edgewaterresort.org EdgeWaterResort
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Andrew
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Andrew
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Andrew
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http://www.tribbleagency.com/?p=4752 Superspy @ Media Bistro Defends Enfatico | Tribble Ad Agency : The Advertising Agency of Record
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laur
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laur
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laur
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Adam
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Adam
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http://www.tribbleagency.com/ TheFounder
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http://www.tribbleagency.com TheFounder
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http://www.tribbleagency.com/ TheFounder
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http://www.tribbleagency.com TheFounder
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http://dearjanesample.wordpress.com/ Jane Sample
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http://dearjanesample.wordpress.com Jane Sample
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http://www.tribbleagency.com/ TheFounder
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http://www.tribbleagency.com TheFounder
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http://www.tribbleagency.com/?p=6879 Did WPP and Dell spend a quarter billion on Enfatico?



