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TBWA\Chiat\Day lands Hotels.Com - SEO is an issue

November 19, 2007

TBWA\Chiat\Day lands Hotels.Com … Publicis Groupe’s Saatchi & Saatchi in New York and WPP Group’s Young & Rubicam in Chicago all got the boot.

This one is worth it to watch, as Hotels.Com is all about Search Engine Optimization. Their Core business is directly affected by how well they rank.

For example right now, Hotels.Com is NOT ranked for Atlanta Hotel or Philadelphia Hotel (In fact we can’t find them ranking for a hotel any city we typed in).

So our guess is that search engine optimization should take a priority for them. A responsible SEO firm would be a good choice for TBWA\Chiat\Day to help with the effort.. Projects like that fall right under their belt.

It’s not TBWA\Chiat\Day ‘s core business so our guess is that they would outsource it to an expert firm.

Cool beans to see this in action.

— Edit—

It now appears that TBWA\Chiat\Day is forcing hotels.com to pay for pay per click? Huh? That isn’t the reason for this post… the reason was to push for organic… why is hotels.com paying for something they could rank for easily?

I know this was a factor because TBWA\Chiat\Day have been visiting the site on a daily basis… then next thing we see is pay per click?

Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • bones

    So is the main purpose of this blog for you to advertise your company? Cause it seems to be happening more and more frequently

  • bones

    So is the main purpose of this blog for you to advertise your company? Cause it seems to be happening more and more frequently

  • http://www.tribbleagency.com/ TheFounder

    No it’s not bones/hooter/TBWACHIATDay lover.

    It just happened that I saw a fit in this regards… I don’t give a hoot if they select any responsible firm for SEO … just that they do focus on it… because in my opinion they are going to need it.

    So you feel better.. I removed the link and edited to post to be less ‘promotional’

    Enjoy.

  • http://www.tribbleagency.com TheFounder

    No it’s not bones/hooter/TBWA\CHIAT\Day lover.

    It just happened that I saw a fit in this regards… I don’t give a hoot if they select any responsible firm for SEO … just that they do focus on it… because in my opinion they are going to need it.

    So you feel better.. I removed the link and edited to post to be less ‘promotional’

    Enjoy.

  • http://www.tribbleagency.com/ TheFounder

    Thank you for reading this post

    Now TBWAChiatDay is started forcing Hotels.com to pay for pay per click..

    The problem is that it’s pay per click? Doesn’t TBWAChiatDay have anyone on staff that does Organic SEO.. or at least farm this out to a firm? Why is the client paying for pay per click for an easy keyword to rank for?

  • http://www.tribbleagency.com TheFounder

    Thank you for reading this post

    Now TBWA\Chiat\Day is started forcing Hotels.com to pay for pay per click..

    The problem is that it’s pay per click? Doesn’t TBWA\Chiat\Day have anyone on staff that does Organic SEO.. or at least farm this out to a firm? Why is the client paying for pay per click for an easy keyword to rank for?

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