Ad Agency WPP needs cheaper rent
November 19, 2007
WPP looking for a cheaper place to stay , doesn’t want to afford Eighth Avenue Rent.
Brokers are eager to see if ad agency WPP, now in a Class A office on Eighth Avenue., will decamp to a Class B building at 636 11th Ave., as some have suggested. Such a move would be particularly significant because 11th Avenue is off the beaten office track.
Now that is interesting to say the least — WPP reminds us of HuhCorp , in our opinion, part of their strategy is to make themselves look successful so others would sign with them.
So it’s possible that downgrading their office space to something less expensive would be a big change in their marketing strategy.
For some Ad Agencies, It’s all about looks. Without big ‘all white’ offices many Ad Agency sales pitches of being the master strategist on a whiteboard would be less than effective.
In our opinion, WPP should Stick with the big offices. Not because we want them to go bankrupt with expensive rent, but it’s easier for ANY Advertising Agency to show cool offices than to show what an ROI looks like on a spreadsheet.
We know, “But Whiteboards are cool.”
point taken.
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