Vonage picks TBWA - Enfatico’s Torrence Boone does dismal job

April 7, 2009

TRIBBLE AD AGENCY EXCLUSIVE : Vonage has selected TBWA as their Advertising Agency of Record. Enfatico’s pitch was so bad that during the meeting Torrence Boone evidently forgot the names of the people standing with him and this was leaked to us by someone at the meeting.. first hand.

It’s not that TBWA won the pitch for Vonage Holdings Corp, it’s that Enfatico lost the pitch. Enfatico, sitting on a massive surplus of unused assets has not yet been able to successfully land any business since it’s inception.

Enfatico is staffed with nearly a 1000 people, with only 1 client.. multiple locations .. with only 1 client… yet they still lost the pitch. This might be fatal for the agency, if Dell leaves, as is being rumored will happen.. it will leave a 1000 payroll strong ad agency with 10 year leases and no clients.

You’re talking millions upon millions being sent out of the ad agency, with nothing coming in. That’s a game over plan.

TBWA must be masters as the pitch, well not at the pitch.. but by picking the proper competition. The Circuit City marketing department could have beat Enfatico for this one.

Taking Bets on how long he has a job… any guesses?
27055-torrenceboone

Comments

  • Marc Paul

    And yet Saatchi & Saatchi / Digitas couldn’t beat Enfatico? They did such a lousy job that they came in second in a major national pitch against solid global agencies?

    Somehow, TheFounder, I get the feeling that you’re not exactly “fair & balanced.” These guys are trying to create a new agency from scratch while servicing a famously difficult client that loves to eat vendors for lunch. Name one that has been successful with Dell. And these people are trying to do it worldwide.

    Have you ever worked on a global account from local markets on up? Just dealing with one jerky local client with their own budget thumbing their nose at their HQ is trying. Imagine ALL markets.

    Why do you hate? It’s easy?

  • Marc Paul

    And yet Saatchi & Saatchi / Digitas couldn’t beat Enfatico? They did such a lousy job that they came in second in a major national pitch against solid global agencies?

    Somehow, TheFounder, I get the feeling that you’re not exactly “fair & balanced.” These guys are trying to create a new agency from scratch while servicing a famously difficult client that loves to eat vendors for lunch. Name one that has been successful with Dell. And these people are trying to do it worldwide.

    Have you ever worked on a global account from local markets on up? Just dealing with one jerky local client with their own budget thumbing their nose at their HQ is trying. Imagine ALL markets.

    Why do you hate? It’s easy?

  • Marc Paul

    And yet Saatchi & Saatchi / Digitas couldn’t beat Enfatico? They did such a lousy job that they came in second in a major national pitch against solid global agencies?

    Somehow, TheFounder, I get the feeling that you’re not exactly “fair & balanced.” These guys are trying to create a new agency from scratch while servicing a famously difficult client that loves to eat vendors for lunch. Name one that has been successful with Dell. And these people are trying to do it worldwide.

    Have you ever worked on a global account from local markets on up? Just dealing with one jerky local client with their own budget thumbing their nose at their HQ is trying. Imagine ALL markets.

    Why do you hate? It’s easy?

  • http://www.tribbleagency.com/ TheFounder

    I don’t hate Enfatico … Honestly I sort of have a bunch of respect for them.. they were until a few months ago regularly lambasted in the trade magazines and blogs… yet they still showed up for work.

    My problem with this pitch in focus is that Enfatico has extreme excess capacity… meaning out of all the agencies involved..they had the most number of people with the most number of locations that were just waiting for work.

    You know the old joke, the reason Detroit failed is because there are 50 guys at the end of the assembly line holding a screw driver saying “what do I tighten next”

    My point is that Enfatico appears to have the most guys at the end of the assembly line… this should have been a non-brainer … they had the most “free” resources to throw at it…

    I know, Creative… history… all these play a factor.. but the point is Enfatico needs this account…. yes I heard that have another pitch on the way… and they will be announcing new business soon… but this looks bad.. really bad…

    Don’t get me started on Saatchi & Saatchi .. I just had to clean up their mess a few weeks ago with a client….

  • http://www.tribbleagency.com/ TheFounder

    I don’t hate Enfatico … Honestly I sort of have a bunch of respect for them.. they were until a few months ago regularly lambasted in the trade magazines and blogs… yet they still showed up for work.

    My problem with this pitch in focus is that Enfatico has extreme excess capacity… meaning out of all the agencies involved..they had the most number of people with the most number of locations that were just waiting for work.

    You know the old joke, the reason Detroit failed is because there are 50 guys at the end of the assembly line holding a screw driver saying “what do I tighten next”

    My point is that Enfatico appears to have the most guys at the end of the assembly line… this should have been a non-brainer … they had the most “free” resources to throw at it…

    I know, Creative… history… all these play a factor.. but the point is Enfatico needs this account…. yes I heard that have another pitch on the way… and they will be announcing new business soon… but this looks bad.. really bad…

    Don’t get me started on Saatchi & Saatchi .. I just had to clean up their mess a few weeks ago with a client….

  • http://www.tribbleagency.com TheFounder

    I don’t hate Enfatico … Honestly I sort of have a bunch of respect for them.. they were until a few months ago regularly lambasted in the trade magazines and blogs… yet they still showed up for work.

    My problem with this pitch in focus is that Enfatico has extreme excess capacity… meaning out of all the agencies involved..they had the most number of people with the most number of locations that were just waiting for work.

    You know the old joke, the reason Detroit failed is because there are 50 guys at the end of the assembly line holding a screw driver saying “what do I tighten next”

    My point is that Enfatico appears to have the most guys at the end of the assembly line… this should have been a non-brainer … they had the most “free” resources to throw at it…

    I know, Creative… history… all these play a factor.. but the point is Enfatico needs this account…. yes I heard that have another pitch on the way… and they will be announcing new business soon… but this looks bad.. really bad…

    Don’t get me started on Saatchi & Saatchi .. I just had to clean up their mess a few weeks ago with a client….

  • amazed

    Terrence Boone is not a real agency president - he only ran an online office of the digitas network and never ran a global account. he got the job because not one real candidate would talk with wpp about the position. i ran a mile even though top wpp people called me to seriously consider taking it. no $$ would persuade me otherwise plus the dell client was a pyscho.

    all the good talent ran in the opporsite direction and you’re left with the boone’s of this world

  • amazed

    Terrence Boone is not a real agency president - he only ran an online office of the digitas network and never ran a global account. he got the job because not one real candidate would talk with wpp about the position. i ran a mile even though top wpp people called me to seriously consider taking it. no $$ would persuade me otherwise plus the dell client was a pyscho.

    all the good talent ran in the opporsite direction and you’re left with the boone’s of this world

  • amazed

    Terrence Boone is not a real agency president - he only ran an online office of the digitas network and never ran a global account. he got the job because not one real candidate would talk with wpp about the position. i ran a mile even though top wpp people called me to seriously consider taking it. no $$ would persuade me otherwise plus the dell client was a pyscho.

    all the good talent ran in the opporsite direction and you’re left with the boone’s of this world

  • http://www.adscam.typepad.com/ George Parker

    Marc Paul…
    Before you open your mouth and put your foot in it… GMO, San Francisco handled the Dell account for six years and did great work… Michael Dell was a great client. He was not “famously difficult” as you put it. I worked on and wrote many of the award winning ads, that also generated shitloads of sales… Remember, in those days, it was all DM… If the ads didn’t work, Dell sold no fucking products. Do your research before you talk shit. And as I have said on AdScam… Second means fuck all. It’s close, but no cigar. Remember Lombardi… Who??? Douchenozzle!!!
    Cheers/George

  • http://www.adscam.typepad.com/ George Parker

    Marc Paul…
    Before you open your mouth and put your foot in it… GMO, San Francisco handled the Dell account for six years and did great work… Michael Dell was a great client. He was not “famously difficult” as you put it. I worked on and wrote many of the award winning ads, that also generated shitloads of sales… Remember, in those days, it was all DM… If the ads didn’t work, Dell sold no fucking products. Do your research before you talk shit. And as I have said on AdScam… Second means fuck all. It’s close, but no cigar. Remember Lombardi… Who??? Douchenozzle!!!
    Cheers/George

  • http://www.adscam.typepad.com George Parker

    Marc Paul…
    Before you open your mouth and put your foot in it… GMO, San Francisco handled the Dell account for six years and did great work… Michael Dell was a great client. He was not “famously difficult” as you put it. I worked on and wrote many of the award winning ads, that also generated shitloads of sales… Remember, in those days, it was all DM… If the ads didn’t work, Dell sold no fucking products. Do your research before you talk shit. And as I have said on AdScam… Second means fuck all. It’s close, but no cigar. Remember Lombardi… Who??? Douchenozzle!!!
    Cheers/George

  • Marc Paul

    That’s good to hear because, what’s to hate? If anything, they’ve been too quiet or too scripted so you don’t really know who they are. I don’t think there are 1,000 people. They had layoffs and I don’t think they ever achieved their goal of 1k before WPP’s hiring freeze. I would imagine because yeah who wants to work on something as boring as Dell especially when it seems like it will be the only client for quiet some time; or at least the dominant one by far.

    And from what I understand, they do not have any spare capacity, especially after the layoffs. All of those boring dollar focused/discount ads you see online and on that giant site and all those catalogs and newspaper inserts and email spam on all around the world are cranked out by their poor studios. Who else? You’re looking for the glamor campaigns, but it’s the grunt work these guys have to be focused on with a Dell.

    George Parker, I’m glad you’re so awesome and that Michael Dell smiled at you. I’m talking about the entity that is Dell, not the individual that is Michael. I read about him touring all over the world giving economic speeches and all. I doubt at this point he is much at all involved with the marketing and advertising aspect of his listing empire. He approved a deal with WPP, but that doesn’t mean it’s even in the top 25 of his thoughts.

    And although you have inserted yourself into this and made it all about you, I was talking to TheFounder, who portrayed the Enfatico loss as some hugely embarrassing travesty, when, really, on that scale with a brand new agency with a questionable rep on that infamous client, second is a pretty good start.

    Yeah, DM moved a lot of Model Ts. You should be proud!

  • Marc Paul

    That’s good to hear because, what’s to hate? If anything, they’ve been too quiet or too scripted so you don’t really know who they are. I don’t think there are 1,000 people. They had layoffs and I don’t think they ever achieved their goal of 1k before WPP’s hiring freeze. I would imagine because yeah who wants to work on something as boring as Dell especially when it seems like it will be the only client for quiet some time; or at least the dominant one by far.

    And from what I understand, they do not have any spare capacity, especially after the layoffs. All of those boring dollar focused/discount ads you see online and on that giant site and all those catalogs and newspaper inserts and email spam on all around the world are cranked out by their poor studios. Who else? You’re looking for the glamor campaigns, but it’s the grunt work these guys have to be focused on with a Dell.

    George Parker, I’m glad you’re so awesome and that Michael Dell smiled at you. I’m talking about the entity that is Dell, not the individual that is Michael. I read about him touring all over the world giving economic speeches and all. I doubt at this point he is much at all involved with the marketing and advertising aspect of his listing empire. He approved a deal with WPP, but that doesn’t mean it’s even in the top 25 of his thoughts.

    And although you have inserted yourself into this and made it all about you, I was talking to TheFounder, who portrayed the Enfatico loss as some hugely embarrassing travesty, when, really, on that scale with a brand new agency with a questionable rep on that infamous client, second is a pretty good start.

    Yeah, DM moved a lot of Model Ts. You should be proud!

  • Marc Paul

    That’s good to hear because, what’s to hate? If anything, they’ve been too quiet or too scripted so you don’t really know who they are. I don’t think there are 1,000 people. They had layoffs and I don’t think they ever achieved their goal of 1k before WPP’s hiring freeze. I would imagine because yeah who wants to work on something as boring as Dell especially when it seems like it will be the only client for quiet some time; or at least the dominant one by far.

    And from what I understand, they do not have any spare capacity, especially after the layoffs. All of those boring dollar focused/discount ads you see online and on that giant site and all those catalogs and newspaper inserts and email spam on all around the world are cranked out by their poor studios. Who else? You’re looking for the glamor campaigns, but it’s the grunt work these guys have to be focused on with a Dell.

    George Parker, I’m glad you’re so awesome and that Michael Dell smiled at you. I’m talking about the entity that is Dell, not the individual that is Michael. I read about him touring all over the world giving economic speeches and all. I doubt at this point he is much at all involved with the marketing and advertising aspect of his listing empire. He approved a deal with WPP, but that doesn’t mean it’s even in the top 25 of his thoughts.

    And although you have inserted yourself into this and made it all about you, I was talking to TheFounder, who portrayed the Enfatico loss as some hugely embarrassing travesty, when, really, on that scale with a brand new agency with a questionable rep on that infamous client, second is a pretty good start.

    Yeah, DM moved a lot of Model Ts. You should be proud!

  • http://www.tribbleagency.com/ TheFounder

    Marc Paul , I can’t believe what you just wrote…. “Yeah, DM moved a lot of Model Ts. You should be proud!”

    You’re totally throwing out all the prior marketing and advertising that gave Dell it’s name in the first place? If Parker and the guys before didn’t do DM for Dell when it was a younger company.. Dell wouldn’t be in a position to hire any advertising now…

    That’s the problem with the advertising industry… they forgot what happened before… and set themselves up to make the same mistakes in the future.

    I know Parker may not be up to all the latest gizmos in advertising… Twitter, Digg, SEO., SEM… but I do know one thing… he knows people….

    I’ll take his word over any of the guys and girls in their 20′s, 30′s and 40′s any day of the week.

    From what you wrote it appears you were still shitting in your diaper when he was measuring ROI on direct mailings and print advertising for Dell…

    You people never learn….

  • http://www.tribbleagency.com/ TheFounder

    Marc Paul , I can’t believe what you just wrote…. “Yeah, DM moved a lot of Model Ts. You should be proud!”

    You’re totally throwing out all the prior marketing and advertising that gave Dell it’s name in the first place? If Parker and the guys before didn’t do DM for Dell when it was a younger company.. Dell wouldn’t be in a position to hire any advertising now…

    That’s the problem with the advertising industry… they forgot what happened before… and set themselves up to make the same mistakes in the future.

    I know Parker may not be up to all the latest gizmos in advertising… Twitter, Digg, SEO., SEM… but I do know one thing… he knows people….

    I’ll take his word over any of the guys and girls in their 20′s, 30′s and 40′s any day of the week.

    From what you wrote it appears you were still shitting in your diaper when he was measuring ROI on direct mailings and print advertising for Dell…

    You people never learn….

  • http://www.tribbleagency.com TheFounder

    Marc Paul , I can’t believe what you just wrote…. “Yeah, DM moved a lot of Model Ts. You should be proud!”

    You’re totally throwing out all the prior marketing and advertising that gave Dell it’s name in the first place? If Parker and the guys before didn’t do DM for Dell when it was a younger company.. Dell wouldn’t be in a position to hire any advertising now…

    That’s the problem with the advertising industry… they forgot what happened before… and set themselves up to make the same mistakes in the future.

    I know Parker may not be up to all the latest gizmos in advertising… Twitter, Digg, SEO., SEM… but I do know one thing… he knows people….

    I’ll take his word over any of the guys and girls in their 20′s, 30′s and 40′s any day of the week.

    From what you wrote it appears you were still shitting in your diaper when he was measuring ROI on direct mailings and print advertising for Dell…

    You people never learn….

  • http://www.adscam.typepad.com/ George Parker

    Marc Paul…
    Sorry for “inserting” myself into this conversation… For one crazy moment, I thought that was what posting comments was all about, or as Roger says… “Got something to say?” Obviously you like to keep your soap box to yourself… Speaking of which, could you post the url for your Web site, blog, whatever, so we can appreciate more of your deep insights? Finally, Michael Dell is very much involved in the day to day running of the company, he stepped away for a while a couple of years ago, but when Dell lost first place to HP, he quickly took back the CEO responsiblity, something you would know if you kept abreast of industry news, and weren’t such a loud mouthed fucktard.
    Cheers/George

  • http://www.adscam.typepad.com/ George Parker

    Marc Paul…
    Sorry for “inserting” myself into this conversation… For one crazy moment, I thought that was what posting comments was all about, or as Roger says… “Got something to say?” Obviously you like to keep your soap box to yourself… Speaking of which, could you post the url for your Web site, blog, whatever, so we can appreciate more of your deep insights? Finally, Michael Dell is very much involved in the day to day running of the company, he stepped away for a while a couple of years ago, but when Dell lost first place to HP, he quickly took back the CEO responsiblity, something you would know if you kept abreast of industry news, and weren’t such a loud mouthed fucktard.
    Cheers/George

  • http://www.adscam.typepad.com George Parker

    Marc Paul…
    Sorry for “inserting” myself into this conversation… For one crazy moment, I thought that was what posting comments was all about, or as Roger says… “Got something to say?” Obviously you like to keep your soap box to yourself… Speaking of which, could you post the url for your Web site, blog, whatever, so we can appreciate more of your deep insights? Finally, Michael Dell is very much involved in the day to day running of the company, he stepped away for a while a couple of years ago, but when Dell lost first place to HP, he quickly took back the CEO responsiblity, something you would know if you kept abreast of industry news, and weren’t such a loud mouthed fucktard.
    Cheers/George

  • Marc Paul

    Aha. He can loudmouth it out at everyone and everything, but can’t take a small dig at his age.

    Got it!

  • Marc Paul

    Aha. He can loudmouth it out at everyone and everything, but can’t take a small dig at his age.

    Got it!

  • Marc Paul

    Aha. He can loudmouth it out at everyone and everything, but can’t take a small dig at his age.

    Got it!

  • http://industry.bnet.com/advertising/10001588/enfatico-is-dead-wrapped-into-y-layoffs-expected-dell-looks-elsewhere/ Enfatico is Dead; Wrapped Into Y&R; Layoffs Expected; Dell Looks Elsewhere | BNET Advertising Blog | BNET

    [...] been actively looking for new clients as Dell cuts its budgets. He managed to embarrass himself by forgetting the names of his pitch team members in Enfatico’s failed bid for Vonage, Tribble reports. Ad Age: Enfatico finally managed to [...]

  • http://www.tribbleagency.com/?p=5569 Vonage : TBWAChiatDay sucks

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