Vonage picks TBWA - Enfatico’s Torrence Boone does dismal job
April 7, 2009
TRIBBLE AD AGENCY EXCLUSIVE : Vonage has selected TBWA as their Advertising Agency of Record. Enfatico’s pitch was so bad that during the meeting Torrence Boone evidently forgot the names of the people standing with him and this was leaked to us by someone at the meeting.. first hand.
It’s not that TBWA won the pitch for Vonage Holdings Corp, it’s that Enfatico lost the pitch. Enfatico, sitting on a massive surplus of unused assets has not yet been able to successfully land any business since it’s inception.
Enfatico is staffed with nearly a 1000 people, with only 1 client.. multiple locations .. with only 1 client… yet they still lost the pitch. This might be fatal for the agency, if Dell leaves, as is being rumored will happen.. it will leave a 1000 payroll strong ad agency with 10 year leases and no clients.
You’re talking millions upon millions being sent out of the ad agency, with nothing coming in. That’s a game over plan.
TBWA must be masters as the pitch, well not at the pitch.. but by picking the proper competition. The Circuit City marketing department could have beat Enfatico for this one.
Taking Bets on how long he has a job… any guesses?

Comments
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Marc Paul
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Marc Paul
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Marc Paul
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http://www.tribbleagency.com/ TheFounder
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http://www.tribbleagency.com/ TheFounder
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http://www.tribbleagency.com TheFounder
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amazed
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amazed
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amazed
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http://www.adscam.typepad.com/ George Parker
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http://www.adscam.typepad.com/ George Parker
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http://www.adscam.typepad.com George Parker
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Marc Paul
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Marc Paul
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Marc Paul
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http://www.tribbleagency.com/ TheFounder
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http://www.tribbleagency.com/ TheFounder
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http://www.tribbleagency.com TheFounder
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http://www.adscam.typepad.com/ George Parker
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http://www.adscam.typepad.com/ George Parker
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http://www.adscam.typepad.com George Parker
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Marc Paul
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Marc Paul
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Marc Paul
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http://industry.bnet.com/advertising/10001588/enfatico-is-dead-wrapped-into-y-layoffs-expected-dell-looks-elsewhere/ Enfatico is Dead; Wrapped Into Y&R; Layoffs Expected; Dell Looks Elsewhere | BNET Advertising Blog | BNET
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http://www.tribbleagency.com/?p=5569 Vonage : TBWAChiatDay sucks


