Tribble Ad Agency : The Advertising Agency of Record

‘The new agency is going to attempt to straddle the line between a digital and a traditional shop. Difficult, but possible. Jacobs said, “We’re not here because of the Internet is [sic] and we’re not an advertising agency.’
Source : Agency Spy

Backed by WPP Group, the new agency is to be called Johannes Leonard.

There are several firms that already exist to ‘bridge the gap’ such as Yooter InterActive, and the problem is that both Jan Jacobs and Leo Premutico come from traditional media firms. In case people didn’t notice, there has been a flock from traditional firms to interactive.. we argue that this hurts the new firm more than helps.

Hi we are the guys from the old agency, the one that you wanted to leave.. but now… though we are the same exact individuals… we can do business with you.

As you see, it does pan out no matter how you spin it.