Some advice for advertising agency WPP group plc
March 27, 2009
Here’s some real advice, and the problem is actually structural Sir Martin. Stop duplication of your advertising agency assets.. call yourself WPP group plc and not Ogilvy, Enfatico and 20 other agencies within walking distances of each other in the New York alone with the hopes that Dell will jump ship from WPP Enfatico and move to WPP Ogilvy because the names are different.
Right now your paying rent to hundreds of thousands of square feet that you are not using. Nor will you ever use. So to pay the rent you fired the people that were supposed to occupy that rented space. Get your one big office per city… and be done with it.. not 20 offices 2 feet from each other… all of them 3/4th empty. You have 10 year leases on 3 year contracts… this has to stop.
Seriously think about what you are doing… you have multiple brand names… each of them tarnished with layoffs that show signs of gross management incompetence. All in the same city…. paying multiple phone bills.. multiple internet bills.. multiple heating and cooling bills.. multiple everything… for what… so you can have a different sign over the door in the hopes that Dell will leave Enfatico and move to Oglivy?
For an Advertising Agency you seem not to know when you need to re-brand yourself.
What you didn’t think we had a camera in your office when you were planning on firing everyone?
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