AIG to spend 1 billion taxpayer dollars on rebrand
March 26, 2009
AIG just can’t stop spending taxpayer money. The failed company is now rebranding themselves at a staggering cost estimate of at least 1 billion tax payer dollars to AIU Holdings Ltd.
That’s right, you as a taxpayer no longer own AIG you own AIU Holdings Ltd.
Our sources have stated that the re-branding costs alone for AIG / AIU (George Parker said it should be called IOU not AIU)
The your looking at massive costs, not only in signs, but stationary, business cards, sports team promotions, paying the million dollar voice overs for the phone systems… etc etc….. this is going to be a massive cost… from what we understand you’re looking at roughly 1 billion dollars when all is said and done.
Rebranding is one thing, but at a time when the company is supported by my tax payer dollars going to some random ad agency … this is outrageous…
Do they need a rebrand… yes their name is ruined.. do they need a rebrand when they are on my tax dollars? The answer is no.
This is what I think about rebranding on my dollars.
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