Edwards : DDB’s Blockbuster Win May Be Pyrrhic Victory
March 4, 2009
Jim Edwards’s report on the DDB win of Blockbuster hit the nail right on the head. Yesterday the stock had it’s trading halted when it hit a staggering 13 cents per share with surrounding rumors that the company is going into bankruptcy. Even though today the company “rallied” to 46 cents. on it’s official denial of going into bankruptcy protection. The fact that people believed the Bloomberg report tells the world the overall outlook regarding the company.
Jim Edwards tends to look at Advertising Agencies the way that most people need to…. it’s not the creative… it’s the bottom line…. and in the case of Blockbuster… that bottom line is really down at the bottom.
Enjoy the recession.
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someone actually WANTED that account? that’s got to be a joke right? they don’t have one foot on the grave and the other on a banana peel, they are firmly 12 feet under…