November 1st, 2007 by TheFounder

Study proves that Gatorade wrecks havoc to your teeth quicker than acid filled Coke will. It also appears that this post is sitting on page 2 of Google for the word ‘Gatorade’ It’s a potential Public Relations problem that their Ad Agency will have to deal with.

We always wondered how agencies handle Public Relations issues like these without a proper skillset in Search Engine Optimization?

In this case the blog posting was sourced properly to an authority site so it doesn’t appear at face value that a cease and desist would be effective. Case and point, in this example it is simply reporting on an already published document. IE: The blog owner could tell the Gatorade to take a hike.

But it’s pretty painful to see their company name on page one of Google with the words ‘rots your teeth’.

It’s a interesting case study and we would love to see how this pans out in the long run.

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