Did the Audit Bureau of Circulations just Mandate Newspapers hire SEO firms?
The headline is sort of a joke, but the fact is that every single Newspaper now officially needs Search Engine Optimization (SEO).
Finally after years of debate, the industry is moving towards tracking its total audience which encompasses all its products (especially online viewership)
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What does this mean? It means that the amount of traffic on their sites now count towards their circulation. The problem is that most Newspaper sites are horrific in terms of Search Engine Optimization.
It’s an incredible opportunity for firms such as Yooter InterActive Marketing to assist these news papers increase their circulation count with proper, Google Guideline approved search engine optimization techniques.
It’s perhaps the first time that it’s virtually mandated for a Newspaper to hire an SEO firm. Not an Ad Agency, but an SEO company.
Until now newspapers were not really allowed to count their online efforts into their circulation numbers. Now with this the entire landscape just changed in 1 fell swoop.
Now they can count their online efforts into their circulation numbers. This means that it’s virtually mandatory that their stories are indexed and ranked in Google, Yahoo and MSN to increase their circulation count.
This is perhaps the biggest story to hit the news industry in over a decade.
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[…] TheFounder wrote an interesting post today on Did the Audit Bureau of Circulations just Mandate Newspapers hire …Here’s a quick excerptIt’s an incredible opportunity for firms such as Yooter InterActive Marketing to assist these news papers increase their circulation count with proper, Google Guideline approved search engine optimization techniques. … […]
[…] Tribble Ad Agency : The Advertising Agency of Record wrote an interesting post today on Did the Audit Bureau of Circulations just Mandate Newspapers hire SEO firms?Here’s a quick excerpt The headline is sort of a joke, but the fact is that every single Newspaper now officially needs Search Engine Optimization (SEO). Finally after years of debate, the industry is moving towards … their circulation. The problem is that most Newspaper sites are horrific in terms of Search Engine […]