Enfatico : We’re hurting like everyone else
February 26, 2009
Like every other company worldwide, the economic downturn has had an impact on our business and that of our client partner Dell. Despite our realignment, we believe in our business model, based on efficiency, integration and analytics. Our strategy puts us in a stronger position to maximize resources, eliminate duplication, deliver results and drive us through these tough financial times.
Beth@enfatico
That message was left on Brand Republic in response to George Parker’s post.
Sure they are hurting, so is everyone.. agreed. The problem is that we disagree with you regarding the maximizing of resources, eliminate duplication, and delivering results.
See here’s the problem, the entire concept of a “one client” ad agency such as Enfatico is the definition of duplication. Do you really need to pay another CEO when there are dozens in WPP’s network? Do you need a new media buying department when WPP group plc has dozens throughout their network? Do you need to rent out additional office space on 10 year leases when every other desk is empty across the network of WPP’s shops after mass layoffs?
What I am trying to state is that Enfatico is not maximizing resources or eliminating duplication… not by a long shot… in fact the vary nature of it’s existence is duplication and inefficient allocation of resources.
In terms of delivering results… exactly what does that mean? It took Enfatico nearly a year to push out anything even resembling an ad.
Please clarify your statement? Because honestly we are highly confused at it. The actions don’t match up with the words stated… in fact they run in the face of what was stated.
We’re not trying to “hammer” Enfatico.. in fact I have some deep corner of respect for the fact that the advertising agency has been publicly flogged across dozens of news outlets… print media.. blogs.. ect ect.. and yet you guys keep working on fixing your name.
But to state that Enfatico is about delivering results to the client… without duplication.. when the entire agency is a duplication of existing resources is that part that we can’t let go.
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