Enfatico has only 6 months left ?
February 26, 2009
George Parker noted on Brand Republic that Enfatico has only 6 months left before it collpases and is forced to roll into Y&R or another WPP shop. “My final forecast… Enfatico will be rolled into Grey or Y&R within six months… And the agency of the future will rapidly become the agency of the past.”
Media Bistro put together a piece that outlined many thoughts across the related news outlets (including tribble).
We however feel it has more than 6 months, yes there is a deadline to it… but it’s not 6 months… it’s exactly 642 days, 9 hours, 20 minutes, 26 seconds. … as official record keeper for Enfatico.. we have to point out that the contract was for 3 years…
Both Dell and WPP group plc are not going to break contract and admit failure like that. They will continue down this road… abit at a MUCH reduced spending rate until the contract is fulfilled then say “the market conditions have changed as to demand a new advertising model”.
That is how they are going to admit the failure of Enfatico… not by busting it up in 6 months and stating to the planet that Dell and WPP are clueless and have no idea what to do with their advertising budget.
They will fulfill their contract…at a fraction of what the budget was initially .. to save face… and nothing more.
You can’t make a big splash like they did when they announced this.. just to backtrack and say they made a stupid decision that cost hundreds of jobs… thousands of jobs if you consider the lost opportunity cost. Remember the mentality of these people… “we don’t make mistakes… everything is planned…budgeted and accounted for… we are in control”.
They were in control… and look where it got them.
I give it 642 days, 9 hours, 20 minutes, 26 seconds…. and not one second more.
Related Posts:
Comments
Recognized by Advertising Age Magazine as top Power 150 news outlet for Advertising and Marketing.
Recognized and listed in Google News. Don't stress, we're Satire
Ad Agency Advertising
