Digitas Launches Blank Page Marketing Campaign for Miller Brewing
We don’t even know where to start.
The all flash site is a virtual blank page in Google. It’s unspiderable content violates Google Guidelines.
Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
We ourselves were confused with the lack of rhyme or reason with it’s flash navigation. Taking us several seconds to understand how to even enter the site.
We actually had trouble finding the site in the first place due to the fact that it didn’t rank well in Google for the keywords we thought it reasonable to find it under until we found a news article that told us the proper URL to find it under, sparks.com
After visiting the site and finally entering it’s age check process, we then found a ‘wild’ entrance scrolling in random directions.
We initally laughed because generally speaking, our job is to correct sites like this (meaning that the client, in this case Miller Brewing would hire us to fix this site so it actually is visible to Google).
As it stands now this is exactly what Google can view from the site.
As you can tell, not much at all.
In short, from an SEO standpoint the site requires extreme amounts of work to get it to comply with Google Guidelines. From a marketing standpoint, we can’t figure if it will work or not… mostly because people appear to be having a hard time finding the site in the first place (as we did).
In short, sites like these generally are the reason firms like Yooter InterActive Marketing exist.
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