HP fires Publicis moves $1B advertising account to Omnicom
February 23, 2009
Hewlett-Packard Co. moved its advertising contract to Omnicom Media Group, a deal worth $1 billion — in essence firing Publicis as their Advertising Agency of Record.
The Advertising Account, one of the most sizable in the industry is wrecking havoc among staffers at Publicis firms “We’re gonna get fired” was the tip we received (trust us we got hit up at least 20 times with people in the industry).
A wealth transfer of this size most likely lead to layoffs. However from what we have heard… Omnicom isn’t expecting to hire as many people as Publicis is expected to fire.
Story is developing… what we do know however is that HP isn’t demanding an Enfatico type relationship…
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