Does Sex Sell for an Ad Agency
When one thinks about Sex in terms of ‘putting an attractive model in the ad’ does it sell?
The answer generally from most individuals is yes. It does. But not the way you think it does. The problem with using sex as a selling point is that the individual becomes the celebrity and not the product.
This is a problem for most marketers, when the commerical’s focus moves from the company or product and focuses on the model.
Why is it a problem? First off the Ad Agency just gave the new celebrity multiple legs to stand on in terms of demanding more money for the next ad. When I mean more money, I mean MORE money. To the tune of nearly 5000% or more depending on how popular the figure is.
This isn’t bad if the ad is still generating a positive ROI. But you now created a monster that you have to either deal with or drop.
It’s a risky business taking that approach and the vast majority of times it fails, but once in a while, one does reach it, with branding to boot.
The Mercury Girl for example, Jill Wagner.
She was known as the ‘Mercury Girl’ until her name was discovered, Jill Wagner.
That worked… please note however.. that is the exception, not the rule.
sex
your point AAA ?