George Parker unleashes “The Ubiquitous Persuaders”
February 10, 2009
If you are in Advertising and you don’t know who George Parker is, you need to catch up really fast. He is an advertising veteran that has fought through the trenches at firms such as Ogilvy and serviced accounts like Dell. His new book, The Ubiquitous Persuaders just hit the virtual bookshelves at Amazon.com.
We’ll be ordering the book today.. and post a review in a few days after we crunch though the paperback. We’ll admit we’re biased.. we like George Parker… he tells it like it is… that Advertising Agencies are screwed beyond belief as the model is so broken it’s a structural problem. Well please purchase his book.. it’s worth it! The chances are it’s a sinister look at life for advertising agencies.
If you are looking for a practical approach for advertising, James Connor’s book “The perfection of marketing” is a good purchase as well. We have read this one, and parts of it focus on recessionary marketing… not a bad idea in this current economic crisis. Amazon has it for sale
We also like Steffan Postaer’s book, The Happy Soul Industry. We are about 1/4 of the way into it.. and it’s worth the time… not a bad book at all!
Who’s the old guy on the left holding the beer?
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