Traditional Media Faces Disaster of epic proportions
July 19, 2006
Warner Bros. owns up to the $75 million budget for “Lady,†which probably means $100 million, with another $50 million for prints and advertising. That’s a $150 million write-off if they can’t convince audiences that early reviews are wrong.
Literally a disaster of epic proportions.. it appears that someone allocated 50 million of the costs to print and TV ads, bypassing (by at least 50 million) the far more lucrative SEM and SEO aspects of the marketing campaign, other aspects such as creating a valid blog with RSS marketing and other marketing online aspects were missed as well… by at least a margin of 50 million.
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