Running super bowl ads are indefensible
January 30, 2009
USA today has a very pointed article regarding the use of super bowl advertising. Basically saying that jobs are being tossed out the window as their salaries are being used to buy super bowl ads. In todays economic crisis it’s a fair question. Most Economists are saying it’s the worst recession since the great depression, others are saying it has to potential to be the great depression 2.
Regardless, it’s a great article and we suggest you read it at USA today. See the snippet below.
For most Super Bowl advertisers, there’s one sure thing about being in the game: the pressure.
And thanks to the imploded economy, this one on Sunday may be the all-time pressure cooker. The decision to spend $3 million — $100,000 a second — to air a 30-second Super Bowl ad seems almost indefensible.
It is a particularly sticky wicket after a week in which 70,000 layoffs were announced and labor statistics set a couple of firsts: Unemployment was up in every state in December, and people getting unemployment benefits has hit a record. The quiet question: How many jobs could be saved by not running a Super Bowl spot?
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