Publicis launches it’s own Enfatico ad agency!
January 26, 2009
Adweek is running a story that Publicis has it’s own Enfatico… well those words came from Parker. Like the Enfatico model was so hot that Publicis had to copy it! That’s hot stuff. Because now we have another target to discuss in 673 days, 14 hours, 6 minutes, 12 seconds when the Enfatico contract with Dell is wiped out.
This is almost comical if it isn’t such a disaster in the making.
“Sources pegged the account’s size at approximately $1 billion in terms of annual global media expenditures. Most recently, various agencies handled the far-reaching assignment, including units of Havas’ Euro RSCG network.” … Parker noted “at least it wasn’t 800 agencies” or so.
This is such garbage, creating it’s own ad agency… they can expect Enfatico like results… the good news is that I suspect that Publicis won’t pull a WPP and sign 10 year leases for 3 year contracts.
Comments
Recognized by Advertising Age Magazine as top Power 150 news outlet for Advertising and Marketing.
Recognized and listed in Google News. Don't stress, we're Satire
Ad Agency Advertising
