Guthy Renker has their hands full with Proactiv

January 23, 2009

It appears that Advertising Agency Guthy Renker that represents Proactiv has a full fledge insurgency on their hands all over the internet regarding Proactiv Acne Medicine. Some pretty rough Youtube Videos are circling the Internet stating that the stuff causes cancer and bleaches everything it touches.

Their advertising campaign switches from promotion to crisis management in 2 seconds with social media.