Omnicom Flops on Mobile Marketing
October 11th, 2007 by TheFounder
MangoMobile, an Omnicom company and vendor of mobile marketing products, has launched a mobile marketing campaign to support the launch of the Nissan Rogue crossover vehicle.
Huh? The Nissan Rogue site shows up as a blank page in most PDA’s and Mobile Devices.
Literally a blank page. We tested this on a Windows Mobile 5.0 Device and 2 cell phones.. all render as a blank page… Exactly what is Nissan paying for? Marketing what? If Omnicom doesn’t know how to build a site that renders in Mobile Devices, then what exactly is going on?
Don’t trust us? See for yourself
Totally embarrassing on multiple levels.. Omnicom should outsource this to a more competent firm, an Ad Agency building something like this is … well it is what it is.
[…] TheFounder wrote a fantastic post today on “Omnicom Flops on Mobile Marketing”Here’s ONLY a quick extract […]
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Now wait a minute fellas — (and gals) — I don’t know that the URL you are testing has anything to do with MangoMOBILE. In reading the press release it talks about how the website offers to send content directly to a consumer’s phone - including games, wall papers, etc. It does not say that they have built a FlashLite compliant mobile website. I think we may be jumping the gun here a bit.
That said, I went to the Rogue website and surfed around a bit and never came across an offer to download mobile content. Could be that it hasn’t gone live - could be that those pages are on another Rogue website. Could be a lot of things.
I guess the bottom line is this - before we go “taking the pi**” out of Ominicom and MangoMobile we should check that all the facts are in order!
Troy,
Would you go sending out a press release saying ‘you got a mobile marketing plan’ and the next thing you know you need to visit a flash site (that doesn’t show up in mobile devices) to find the mobile site?
It’s poor coding, it’s poor execution, and worst of all it’s a total waste of money for the client.
Think about it, as it currently stands you have to visit a site you can’t visit with a mobile device to get to the mobile device area.
[…] This is part II from the initial Omnicom Flops on Mobile Marketing series. […]
I tend to agree with TheFounder. Today I was asked what I think it would take to the mobile web in order to succeed. I said: patience to build the business and a huge attention to execution so we don’t mess things while we wait for the business. The case for Nissan really doesn’t help. We’re trying to do our best in the meantime - see http://netsol.ready.mobi/results.jsp?uri=wap.fiatpunto.mobi&locale=null a campaign we developed to Fiat in Brasil. The site was a landing page to wap banners published in carriers portals and to wap-pushs received from a short-code we set-up to the campaign.