Denny’s hires Goodby, Silverstein & Partners

January 14, 2009

Denny’s hired advertising agency, Goodby, Silverstein & Partners (GS&P) as its agency of record, responsible for brand strategy, creative and promotions. Media buying will remain with Optimedia. GS&P is charged with fixing the Denny’s brand through aggressive advertising including a Super Bowl commercial Q3 2009 game.

No figures were released.