Mohawked Marketers - “Tradigital” At Grey New York
September 28, 2007
While the majority of older ad agencies continue to fight off the notion of moving on the web, Grey New York is embracing it in a big way. Their shifting the entire agency to become “tradigital.†The term was coined by president Steve Hardwick who told Advertising Week, “We’re bringing in all kinds of kids with mohawks and tattoos.â€
“mohawks and tattoos”
That exact condescending attitude is exactly what got the traditional ad agencies in the problem in the first place.
FYI … Grey… your site is still a blank Screen in Google, regardless of how many Mohawks and tattoos you hired
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