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Does Dell still needs its own Ad Agency?

December 30, 2008

We wanted to take the time out today to celebrate the 700 days left with the WPP group plc / Dell Advertising Agency agreement. Exactly 395 days, 13 hours, 6 minutes, 39 seconds Dell signed a 3 year, 4.5 billion dollar Advertising agreement with WPP group plc.

The concept was to take the entire Advertising Budget for Dell, and dump it into one newly formed ad agency. At the time it made little sense, and now it makes even less sense. Ad spends overall have taken a dump of epic proportions, and the question is if Dell now needs it’s own ad agency during the second great depression as it appears we are entering into at an ever increasing rate.

The contract between Dell and WPP is set to expire in 700 days, 11 hours, 24 minutes, 9 seconds. Enfatico went out and took out 10 year lease for their expensive Manhattan offices that however will expire in 2,900 days after the current Dell contract is over.

Leaving a shortfall of just under 8 years between the end of the Dell contract, and their lease.

The agency has fallen off the blogging radar over the past several months due the economic crisis, however in light of the downturn it’s undoubted that more pressure has been placed on Dell to increase sales, which in turn allows for a pretty fair bet that the pressure has fallen on Enfatico as well… both in terms of it’s performance or even it’s very existence as Dell’s advertising agency.

If those thousand or so WPP group plc employees are let go, it would be just a footnote in the long list of layoffs that we are currently seeing happen across the planet.

Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • Global 100

    You do recall the main proponent of the WPP relationship Casey Jones was run ouf of Dell in October?

  • Global 100

    You do recall the main proponent of the WPP relationship Casey Jones was run ouf of Dell in October?

  • http://www.tribbleagency.com/ TheFounder

    I totally recall that… but that was just the “mastermind” how about the beast he created before he was run out?

  • http://www.tribbleagency.com TheFounder

    I totally recall that… but that was just the “mastermind” how about the beast he created before he was run out?

  • Juli-anne

    Dude, bitter much? Oh, you have a type-o in your headline…quality posting

  • Juli-anne

    Dude, bitter much? Oh, you have a type-o in your headline…quality posting

  • http://www.tribbleagency.com/ TheFounder

    Funny, I was going to point out a typo on one of the *many* posts located on the Digital Nomads site…. but since you are so good at it.. I figured I’d let you find it.

  • http://www.tribbleagency.com TheFounder

    Funny, I was going to point out a typo on one of the *many* posts located on the Digital Nomads site…. but since you are so good at it.. I figured I’d let you find it.

  • http://www.tribbleagency.com/?p=3679 Mark Jarvis dropped from payroll : Tribble Ad Agency : The Advertising Agency of Record

    [...] ran an article yesterday regarding the ongoing disaster at WPP group plc and the question still remains. Does Dell Inc. even need a dedicated ad agency [...]

  • http://industry.bnet.com/advertising/1000472/with-second-dell-client-exec-gone-enfatico-must-prove-itself-in-2009-cheaply/ With Second Dell Client Exec Gone, Enfatico Must Prove Itself in 2009 — Cheaply | BNET Advertising Blog | BNET

    [...] drive under way at Dell, it is shaping up to be a difficult 2009 for Enfatico. Some, such as the folks over at Tribble, are already counting the days until Dell wields the [...]

  • http://www.oppomobile.cn/index.php/2009/01/01/with-second-dell-client-gone-enfatico-must-prove-itself-in-2009.html 五味 » Blog Archive » With Second Dell Client Gone, Enfatico Must Prove Itself in 2009

    [...] drive under way at Dell, it is shaping up to be a difficult 2009 for Enfatico. Some, such as the folks over at Tribble, are already counting the days until Dell wields the [...]

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