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New 2008 Jeep Liberty Ads

September 26, 2007

Cutwater, the San Francisco-based advertising agency that is part of the Omnicom entity, is the creative agency for the Jeep brand. GlobalHue, based in Southfield, Mich., handles multicultural advertising and marekting. BBDO Detroit, located in Troy, Mich., is the brand’s agency of record.

Full Press Release

Huh?

Let me understand this…

Cutwater part of Omnicom does the creative
GlobalHue does the the ‘multi-cultural’
BBDO is the Agency of record

let’s get this right… so Chrysler’s Jeep hired 3 agencies to send out 3 messages.

Spends millions of dollars on marketing, and the English version of Jeep.com shows up as a BLANK PAGE in Google.

No client testimonials.. nothing shows up from jeep.com in Google.

A site like Jeep should be dominating the results… yet they don’t even show up for SUV.

Now I know people state ‘my Jeep ain’t an SUV’ fine… then then it must be a great 4×4 right?

Written by TheFounder · Filed Under Advertising Agency News 


Comments

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  • Lora Funderburk

    I don’t know how many ads Jeep has in the Army- Navy football game today (Dec 1,2007), but have you guys never heard of commercial wear-out? Our guests are talking negatively about the repeating of the same ad over and over and over. With mulitple spots in a 3-4 hours game, someone should have considered rotation of spots. Whatever your marketing strategy was for this program, its turned negative.

  • Lora Funderburk

    I don’t know how many ads Jeep has in the Army- Navy football game today (Dec 1,2007), but have you guys never heard of commercial wear-out? Our guests are talking negatively about the repeating of the same ad over and over and over. With mulitple spots in a 3-4 hours game, someone should have considered rotation of spots. Whatever your marketing strategy was for this program, its turned negative.

  • David Toyoshima

    Some of the ads (TV) are inconsistent. But overall, some funny spots. However, I do agree that they need to rotate spots more. I’m seeing the same ones nearly back to back. Bad media buying.

  • David Toyoshima

    Some of the ads (TV) are inconsistent. But overall, some funny spots. However, I do agree that they need to rotate spots more. I’m seeing the same ones nearly back to back. Bad media buying.

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