Adage shows what’s wrong with Advertising
December 29, 2008
It’s not the article that showed what’s wrong with the Advertising agencies, it’s the graph. On this article is a link to this graph:
All that is wrong with Advertising
The problem we have with this is that even though digital generally generates the highest ROI, it only accounts for 10% of total ad spends. It’s what happens when the agency of record is a BDA with limited digital / SEO and SMO skillset.
Even though this could potentially save accounts, the BDA’s have invested limited resources in flash heavy digital, and hardly anything with SMO and SEO.
So when broken down even further, you’ll notice that the vast majority of digital is in fact flash that the search engines have trouble spidering and reading the content inside. Meaning even with their digital approach they are going backwards to charge the clients more, and generate less ROI for them.
Fairly amazing stuff, considering the state of the economy you would think that the BDA’s would be focusing more on ROI… but they are still focusing more on bilking the client.
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