Internet #2 only to TV in news and media
December 24, 2008
Pew Research has released a report that The internet, which emerged this year as a leading source for campaign news, has now surpassed all other media except television as a main source for national and international news. However advertising agencies have allocated only 7-9% of media spends online, due mostly to lack of internal online skillset — in essence bilking the client of a low cost way to get the message out during a recession..
This story has been developing for years, but finally (with a push from the recession) has forced the issue. Holding companies are in big trouble. They have failed to adopt SEO, and social media and are now paying the price with mass layoffs. This is something they should of been doing 10 years ago.
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