Cramer-Krasselt tells Careerbuilder to ‘fuck off’ then get’s hired by Porsche for saying it
September 20, 2007
According to a report in Ad Age, Cramer-Krasselt CEO Peter Krivkovich had a few things to say about CareerBuilder on the way out the door. The direct quote from the leaked memo was “There are a few times in your life when you have to tell someone to F*** off and mean it.” Then we find out from another source that Porsche of North America awarded Cramer-Krasselt their creative and media accounts based in large part on their convictions and passion in defending their position against Careerbuilder.
This is roll over funny, not because Cramer-Krasselt’s ad did nothing for CareerBuilder during the superbowl last year but because Porsche hires them for telling Careerbuilder to ‘fuck off’.
We have clients that we want to tell to ‘fuck off’ all the time… but we don’t… mostly because the client is always right…
Let’s face it, all the client wants to do is rank higher in Google, get good ads out there, and generate a positive ROI.. that is all the client wants. At the end of the day they want to know that every penny they spent with you comes home wrapped up like a nickle.
This isn’t rocket science. It’s why the entire concept of the Ad Agency is facing extreme pressure by smaller interactive firms…. mostly because companies are realizing that one viral campaign on YouTube for a few thousand dollars will get more impressions than their Multi-million dollar campaign for the Superbowl.
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http://www.ere.net/2009/12/30/bungee-jump-into-the-new-year-with-hfi-execs/ Bungee Jump Into the New Year With HFI Execs : ERE.net
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