Google Comes down on Ad Agencies - Sets up their own
September 19, 2007
Welcome to the new reality.
Ad Agencies are going to have to compete with Google. If history is right, generally the people that went up against Google (yea even Microsoft) lose.
The problem we see is that the Advertising Agency space in general is technically backwards with adoption of proper internet marketing methods. None of the larger agencies have mastered it, and though some of the smaller ones have learned to adopt they still are for the most part lagging behind.
For example firms such as Fallon appear to be lacking of even basic skills on the Internet. Look at how Google views their site.
The point we are trying to make is that these firms are SO far behind the curve that it’s going to take them purchasing InterActive firms and Search Engine Optimization firms in order to catch up. They totally lack the skillset internally to make it in time. They should of adopted a decade ago, but they let little technically savvy firms grow like wildfire such as Yooter interactive marketing or Tribble Ad Agency show up
These firms shouldn’t even exist, but now they do, and they are soundly beating the larger firms, forcing the Ad Agency to ‘share the client’ now putting the Ad Agency in a space where they must either live with the new reality or they must go on an expensive shopping spree.
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