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Death of the Advertising Agency

September 19, 2007

Bob Garfield Had a good point… he said the ways that the Ad Agencies are being paid is out of wack. He simplifies the entire concept of the Ad Agency down to where it should be.

He said you have to ‘pay attention to bloggers’ … He is right, just about 4 years behind the times. Â Why do we hear success stories regarding firms like Yooter InterActive Marketing. Â Then see posts like ‘death of the Ad Agency’.

Doesn’t that tell you something? The entire world has moved in one direction but the Ad Agencies have stuck to traditional media. To make matters worse, when they do try to venture online.  Within a year it leads to a Yooter type firm to come in a clean up the mess after the company get’s frustrated with the lack of traffic.   Generally it’s the ad agency fault and their addiction to flash that causes their horrific rankings.

Firms like FALLON can’t even figure out Meta Tags, Title Tags and Description Tags.  All they know is totally unspiderable flash.   In short they treat the internet like TV … either because they don’t know better or they don’t care.

News Flash, Blogging isn’t a TV ad.

Written by TheFounder · Filed Under Advertising Agency News 


Comments

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  • http://interactivemarketingtrends.blogspot.com/ giles rhys jones

    I was at this conference and, as keynote, Bob caused quite a storm by talking about the iminent demise of the advertising industry unless we all recognised the signs and fundamentally changed what we do and how we do it. It also stimulated useful conversation with clients and the rest of the agency alike.

    In a panel session later in the day he was asked “On a scale of 1-10 how is Web 2.0 and the rise of social computing affecting the advertising industry”. His response was the Fuck’d-O-Meter which I have taken the liberty to visualise here: http://interactivemarketingtrends.blogspot.com/2007/10/bob-garfields-fuckd-o-meter.html

    enjoy…

  • http://interactivemarketingtrends.blogspot.com giles rhys jones

    I was at this conference and, as keynote, Bob caused quite a storm by talking about the iminent demise of the advertising industry unless we all recognised the signs and fundamentally changed what we do and how we do it. It also stimulated useful conversation with clients and the rest of the agency alike.

    In a panel session later in the day he was asked “On a scale of 1-10 how is Web 2.0 and the rise of social computing affecting the advertising industry”. His response was the Fuck’d-O-Meter which I have taken the liberty to visualise here: http://interactivemarketingtrends.blogspot.com/2007/10/bob-garfields-fuckd-o-meter.html

    enjoy…

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