iCrossing builds a calendar for Epson America, Inc
December 15, 2008
SCOTTSDALE, Ariz., Dec 15, 2008 — iCrossing ( http://news.icrossing.com), a global digital marketing company, today announced the launch of a newly redesigned Web site home page for Epson America, Inc. The new design better reflects the Epson brand and offers enhanced, rich media features and improved user navigation.
In conjunction with the homepage launch, iCrossing also created Epson’s Holiday “Deal-a-Day”, an interactive, Flash-based application. It is a digital calendar that uses rich animation and graphics to reveal product specials for each day in December leading up to the Christmas holiday.
iCrossing, digital agency of record for Epson America, designed and built the new home page based on extensive research. Its design, rich creative and interactive display features come together to provide an interactive experience that engages current and potential Epson customers. The architecture of the site works within the current Broadvision environment to provide a seamless user experience.
“Our goal for the redesign was to better connect with our consumers through a site that not only is visually appealing, but also easy to navigate,” said Tod Yamamoto, director, e-business, Epson America, Inc. “The platform created by iCrossing enables us to give company updates or highlight new products and specials — such as our holiday ‘Deal-a-Day’ promotion.”
iCrossing continues to provide a full range of digital services to Epson. Earlier this year, iCrossing developed and produced interactive videos to help educate and promote their new Artisan product line. They also refreshed Epson’s global home page, developed their first small business microsite, added a new careers page and created a special MyEpson section on the site. iCrossing also continues to maintain Epson’s Professional Imaging site.
“The goal with this and all of our work with Epson is to apply creative that reflects the attributes of the Epson brand and engages consumers,” said Eric Wegerbauer, senior vice president, executive creative director, iCrossing.
About iCrossing.
iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid and natural search marketing, Web development, social media, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing’s client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 580 employees in 14 offices in the U.S. and Europe.
About Epson America, Inc.
Epson offers an extensive array of award-winning image capture and image output products for the consumer, business, photography, and graphic arts markets. The company is also a leading supplier of value-added point-of-sale (POS) printers and transaction terminals for the retail market. Founded in 1975, Epson America Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. Epson America Inc. is headquartered in Long Beach, Calif.
Media contact: Dana Mellecker, 646-435-4456
SOURCE iCrossing
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