Tribble Takes out Saatchi & Saatchi and Leo Burnett
This shouldn’t be happening right?�
We did this to prove a point,� that the larger firms are backwards when it comes to adopting standard SEO practices.� We fully comply with Google Guidelines .. there is nothing blackhat about it.� � � It’s just that Google views Tribble Ad Agency as more of a valid Ad Agency than Saatchi & Saatchi and Leo Burnett.
It’s the Ad Agency addiction to Flash that is akin to a crack addict on the street.
It’s why 90% of the time we get hired it’s to clean up the traditional Ad Agency mess.� � It’s why the client has to spend 4 times the money on PPC than they needed to,� and it’s why we have grown 1,200% in the past 5 months.
Yea I am venting,� because I am sick of hearing ‘we just spent $150,000 on this flash site’� and then us saying ‘good news, you have to spend another $150,000 for us to clean up the mess your agency created’
Perhaps if the Agencies consulted with a proper SEO firm initally the Ad Agency would be� experiencing the revenue growth rather than the SEO firm.
Hi there -
I work at Leo Burnett (in the corporate communications department) and I wanted to let you know that we were aware of the SEO issues that a full Flash site presented when we made the 1.0 version of the site. At the time we launched the original site, made the decision to sacrifice SEO usability because we were unwilling to deliver a flat HTML experience.
That said, we are actively developing a long-term creative solution that will not comprimise the user experience and will continue to deliver in a highly creative way. (For example, in the future, each content section will have an HTML framework with embedded Flash content.) Before launching the updated site, we want to ensure that the HTML frame can be automatically generated whenever new content is added — and we also need to make sure that it can integrate with our exsisting content management system.
Anyway, this might be too much background/info for you, but I just wanted to respond and clarify that we’re aware of the issue and we’re actively resolving it - both for our current and future needs.
I will be happy to share the updated site with you when it’s live, if you’d like.
Of course, if you have any questions about the agency, our site, etc. feel free to call/e-mail anytime ([email protected])
Also, I just tried to send this note via e-mail to the contact address on your site ([email protected]) - just so you know, it seems that e-mail address isn’t working. If you’d like speak off-line, please contact me.
Kind regards,
abby
Thanks Abby :)
I have sent you a quick e-mail in the Mail I have offered you a moderator login for the site. I do want your opinion posted on the direction the Ad Agency industry is going. Below this is link to the offer… as well as in your inbox.
[…] Looks like we are going to let Traditional Firms into Tribble to get their thoughts on the direction the Ad Agency industry is going.� � Read this thread regarding Leo Burnett. […]
[…] It all started when Tribble attacked the ad shop addiction to flash websites. Using SEO techinques, Tribble managed to beat out Saatchi and Leo Burnett in the Google page rankings under the search for “advertising agency”. Lovett responded with, “At the time we launched the original site, we made the decision to sacrifice SEO usability because we were unwilling to deliver a flat HTML experience,” and a whole lot more. See it all here. […]