pharma ads to be censored by congress
December 9, 2008
Looks like the shit hit the fan, congress wants oversight on Medical Advertising. Literally Rep. Henry Waxman is pushing for the oversight. It will put a damper in Advertising Agencies that promote new drugs and products.
The issue at hand is what is truthful advertising, what isn’t, and what’s just hype. We understand the need for regulation in this area as drugs that are promoted to do X might have Y as a side effect, but this will hurt an advertising agency that works with medical firms bottom line.
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