New ad campaign aimed at students: Studying too much is “dangerous.”

September 6, 2007

Half.com (owned by eBay) plays on students’ dislike of studying and ad agency’s hypothesis that, if you offer kids-students almost anything at 1/2 price (even text books), they’ll buy twice as much anyway. Vid animation included — “warning” kids about perils of over-studying. [Half.com sells texts, reg books, DVDs, games, music, etc.]

They need an agency review, this is perhaps the worst campaign ever.