Hill Holliday lands Dunkin’ Donuts digital account
November 3, 2008
BOSTON, Nov 03, 2008 — Today, Hill Holliday announced that it was awarded digital media planning and buying responsibilities for Dunkin’ Donuts. Hill Holliday is the advertising agency of record for Dunkin’ Donuts.
“Hill Holliday offers outstanding online credentials and a proven track record which will take our digital efforts to the next stage,” said Cynthia Ashworth, Vice President of Consumer Engagement for Dunkin’ Donuts. “We are excited to be partnering with Hill Holliday in a critical marketing segment of our business.”
“Consumers don’t think of online as a separate element of the brand experience,” said Baba Shetty, Hill Holliday’s Chief Media Officer. “By thinking about the consumer experience consistently across all media channels, we can drive greater impact and ultimately higher ROI for the Dunkin’ brand.”
As part of this assignment, Hill Holliday will handle all digital media planning and buying responsibilities for Dunkin’ Donuts. As the current advertising agency of record for Dunkin’ Donuts, this alignment will allow for more seamless media planning and buying across traditional and interactive platforms.
About Hill Holliday
Hill Holliday, owned by the Interpublic Group of Companies and headquartered in Boston with offices in New York, Miami and Greenville, S.C., is one of the top communication agencies in the nation. Hill Holliday has won every major award for advertising excellence and effectiveness and has among its roster of clients leading national and regional brands including Anheuser-Busch, AOL, Bank of America, Chili’s Grill & Bar, Cleveland Clinic, Covidien, CVS/pharmacy, Dunkin’ Donuts, Harvard Pilgrim Health Care, Liberty Mutual, The Massachusetts State Lottery, Novartis, Partners HealthCare, Procter & Gamble, the Rockport Company, TJX Companies, and Verizon Wireless. Hill Holliday can be found on the Web at www.hhcc.com.
About Dunkin’ Donuts
Founded in 1950, Dunkin’ Donuts is America’s favorite everyday, all-day stop for coffee and baked goods. Dunkin’ Donuts is the #1 retailer of hot and iced regular coffee-by-the-cup in America, and the largest coffee and baked goods chain in the world. Dunkin’ Donuts has earned the #1 ranking for customer loyalty in the coffee category by Brand Keys for two years running. The company has more than 7,900 restaurants in 30 countries worldwide. In 2007, Dunkin’ Donuts’ global system-wide sales were $5.3 billion. Based in Canton, Massachusetts, Dunkin’ Donuts is a subsidiary of Dunkin’ Brands, Inc. For more information, visit www.DunkinDonuts.com.
SOURCE: Hill Holliday
Hill Holliday
Greg Winter, 617-366-4179
[email protected]
or
Dunkin’ Donuts
Michelle King, 781-737-3585
[email protected]
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