Omnicom Group launches Mobile Behavior, a mobile ad agency
October 31, 2008
Omnicom Group has now launched a new advertising agency that will focus on mobile advertising.
The new firm called “Mobile Behavior”, will be run by Fleishman-Hillard, but will also partner with several other Omnicom agencies.
The firm’s first client is AT&T, according to sources.
Newport added, “There are a number of things in motion that haven’t been announced quite yet in healthcare, automotive, music, publishing, and fashion.”
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