Enfatico thumbs it’s nose at WPP’s hiring ban?
October 20, 2008
Thank you Agency Spy for finding this! This is the official letter sent out to everyone discussing the hiring freeze — but alas, Enfatico sends out a press release (below) that flies in the face of the WPP hiring ban.
The document fine tooth combing the hiring of consultants and freelancers… in short.. this is describing whatever financial problems WPP group plc is having now. This was reported last week.
Click The Image to the left
You’ll notice that Enfatico / DELL is listed as one of the biggest wins, though the Enfatico clock is still ticking…
Another glaring issue is that Enfatico is still not staffed to agreed upon levels, but there is no exception for Enfatico on this document… and Enfatico is listing Jobs on Monster.com — but nothing since September 22 .. meaning at least from the outside.. it appears that this ban DOES cover Enfatico as well… but this is where it gets confusing… about 10 minutes ago Enfatico published this press release saying they are flouting the ban and hiring like mad.
It is unclear at the time of this publishing if these are all post or pre-ban hires. A call to the company has not been returned.
But the kicker to this story, WPP issues a ban on hiring… then Enfatico issues a press release saying they are hiring… and these are the people they just hired — someone clear this up for us.
NEW YORK, Oct. 20 /PRNewswire/ — Enfatico (www.enfatico.com), the WPP company spearheading a multidisciplinary, global approach to marketing services, today announced that Jeffrey Wilks has been promoted to Chief Operating Officer and that Harish Vasudevan has been promoted to Managing Director for Asia Pacific.
Additionally, the company announced three key new hires:
* Liz Deutch as Chief Value Architect SMB;
* Dave Schafer as Global Creative Director, SMB/REL; and,
* Jennifer Kuratek Seidel as Chief Value Architect, Consumer.
“Enfatico is reinventing the client-agency model, delivering global strategic and operational excellence across all communications disciplines,” said Torrence Boone, Enfatico CEO. “Our senior leadership team provides the expertise and global perspective necessary to execute on our vision of a next-generation marketing agency.”
“Enfatico is an exciting and important evolution in the marketing services sector,” said Jeffrey Wilks, Enfatico COO. “I’m thoroughly excited to be taking on the COO role to help us achieve success.”
Enfatico’s senior leadership team brings diverse experience across a broad range of clients, from IBM and Time Warner to American Express, P&G and FedEx. Their combined sector expertise-spanning consumer products, financial services, retail, business-to-business, travel and consumer technology among many others — includes cross-channel marketing strategy and execution across the globe.
Additional background about the leaders in today’s announcement follows.
* Jeffrey Wilks, COO: As COO and President, Business Solutions, Wilks assumes day-to-day operational responsibilities for Enfatico in addition to driving overall strategy and execution for the Commercial business at Dell. Based in New York, Wilks joins Enfatico after leading the IBM business at Ogilvy, where he was directly responsible for IBM relationships across all geographies and marketing disciplines. He brings a wealth of experience in the field, from managing strategic growth and development for Oglivy North America to leading client engagements with Time Warner and Johnson & Johnson, to co-founding his own agency Bouchez + Kent.
* Harish Vasudevan, Managing Director, Asia-Pacific: As Managing Director for Asia-Pacific, Vasudevan, based in Beijing, leads Dell’s Consumer and Commercial business in the region and oversees Enfatico operations, including managing the growth of Enfatico’s critical hub in Beijing. Prior to Enfatico, Vasudevan held senior client leadership responsibilities in Asia for Ogilvy, managing integrated marketing communications for major global brands such as American Express, FedEx, and Unilever across diverse Asia-Pacific markets including India, China, and Singapore.
* Liz Deutch, Chief Value Architect for Small Business: Based in New York, Deutch directs global strategy and manages integrated campaign development for Dell’s small business segment. Prior to Enfatico, Deutch worked as executive vice president for DraftFCB where she was responsible for the agency’s cross-channel relationships with diverse global client accounts, including Hewlett Packard, UnitedHealth Group/AARP, CA (Computer Associates), Bank of America and Verizon Wireless.
* Dave Schafer, Global Creative Director for Commercial: Schafer, based in Austin, oversees creative strategy, developing integrated campaigns for the Dell’s Commercial business segment. Schafer comes from RTCRM in Washington, D.C. and was part of the team that helped Enfatico transition much of the commercial work from incumbent agencies over the past several months. Prior to this role, he served as Vice President and Creative Director for RTCRM’s AARP account, where he led large-scale initiatives and developed award-winning campaigns.
* Jennifer Kuratek Seidel, Chief Value Architect for Consumer: Seidel, based in New York, directs global strategy and manages integrated campaign development for Dell’s Consumer segment. Seidel was most recently at BBDO and BBDO Atmosphere, where she was Senior Vice President/Senior Account Director for Monster, J&J, Starwood and Conservation International. She has managed brand campaigns and led business development efforts for companies such as Bank of America, Motorola, Inc., PeopleSoft, and America Online.
The announced appointments and promotions round out Enfatico’s senior leadership team which includes Ken Segall, Chief Creative Officer, previously a Global Creative Director on Apple and Intel; Joe Scangamor, Chief Financial Officer, previously CFO at WPP’s GroupM Americas and Mindshare North America; Kelly McGinnis, Chief Communications Officer, previously General Manager at Fleishman-Hillard; Stephen Sonnenfeld, President consumer solutions previously at JWT and Ogilvy; Valerie Hausladen, Managing Director Austin, previously President of Tocquigny Advertising and CEO of Edge Communications Group; Matt Rayner, Chief Media Officer, previously at Mediaedge; John Roulston Bates, Chief Technology Officer, previously CTO at Wunderman NY; Lisa Fabiano, Chief Talent Officer, previously Partner and Managing Director at Margeotes Fetitta Powell; Ronnie Job, Managing Director EMEA, previously CEO of PeopleGroup; Debbie Blevins, Managing Director Canada, previously head of business development at MyThum, Inc.; Sybil Company, Managing Director LATAM, previously VP and Managing Director at Young and Rubicam; Jason Brandt Chief Value Architect REL, previously at Gartner; and John Steinert, Chief CRM Architect, previously VP at SAP Corporation.
About Enfatico
Enfatico (www.enfatico.com) is defining the next generation agency through a global, multidisciplinary approach to marketing services: integration of a full suite of cross-channel capabilities under one roof; cutting-edge analytic techniques to uncover unique business building insights; and technology and automation tools to deliver significant cost efficiencies. A WPP company, Enfatico has become one of the fastest growing startup agencies in the world, recruiting more than 1,000 marketing specialists in more than 13 countries, including Argentina, Australia, Bangladesh, Costa Rica, China, Denmark, India, Japan, the US and UK.
SOURCE Enfatico
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You guys tell me what is going on….
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