It looks like someone at a fake Ad Agency came up with a great idea :) Almost as good as linkie winkie :)
AMSTERDAM (Reuters) - A Dutch design student bored with conventional advertisements has set up a fake online agency offering advertising space for beer, cars and TV stations on prostitutes’ thighs and cleavage.

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Prospective customers phoning his fake agency are kept on hold and bombarded with sales pitches until they give up.
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