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What is Mullen Doing?

October 9, 2008

Advertising agency Mullen landed near bankrupt General Motors Corp (Down 23.01% in the past 4 hours). to handle its customer relationship management programs with Detroit advertising agency Campbell-Ewald, Mullen said Thursday, this comes on the heels of them landing Sun Trust banking, which by the way is also down 20% in the past 4 hours ….

Mullen must be banking “excuse the pun” or driving for “excuse the other pun” companies in distress hoping that if there is a turn around, they are going to be enjoy the increased spends.

This is amazing stuff… because if there isn’t a turn around in a short period of time.. they might be left with a client list of foreclosures, it’s a major gamble. Because if too many of these distressed clients go under… so will Mullen.

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Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • d

    leave it to you to find the negative string in everything that happens

  • d

    leave it to you to find the negative string in everything that happens

  • http://www.tribbleagency.com/ TheFounder

    What is negative about showing their strategy for their past 2 wins… it’s actually not a bad strategy if the economic crisis doesn’t sink their clients first… if it pans out for them.. they will be sitting on multiple big name clients for the rebound…

    If it fails.. then the chances are it will hurt them..

    It’s a fact.. not a negative.

  • http://www.tribbleagency.com TheFounder

    What is negative about showing their strategy for their past 2 wins… it’s actually not a bad strategy if the economic crisis doesn’t sink their clients first… if it pans out for them.. they will be sitting on multiple big name clients for the rebound…

    If it fails.. then the chances are it will hurt them..

    It’s a fact.. not a negative.