RED MANGO SELECTS THE RICHARDS GROUP AS AGENCY OF RECORD
October 8, 2008
RED MANGO SELECTS THE RICHARDS GROUP AS AGENCY OF RECORD
Los Angeles, Calif. (October 7, 2008) – Red Mango, leading purveyor of
authentic frozen yogurt, has selected Dallas-based independent The Richards
Group as the company’s advertising agency of record. Responsibilities will
include brand and creative development, strategic planning, public relations,
event marketing, and online initiatives.
“The Richards Group has a proven reputation for building brands and
developing dynamic creative work,” said Jim Notarnicola, Red Mango’s chief
marketing officer. “The agency has demonstrated an impressive ability to
integrate brand campaigns across various disciplines, and we’re enthusiastic
to have them be a part of the Red Mango team.”
“Bringing The Richards Group on board will help us further build our brand,
build a world class management team, and optimize the store concept which was an
objective of our previously announced $12 million investment from CIC
Partners,” added Dan Kim, Red Mango founder, president & CEO.
Red Mango is recognized as the leading brand of authentic frozen yogurt in
Asia, and is credited as the pioneer of the tart variety of nonfat frozen yogurt
that has become increasingly popular in the United States.
“Consumers in Los Angeles and New York - and other cities lucky enough to
have Red Mango so far - have really come to enjoy this all-natural, nonfat,
all-day dessert, and we’re excited to partner with them to introduce this
popular yogurt to the rest of the country,” said Stan Richards, principal and
founder of The Richards Group.
About Red Mango
Founded in 2002 in South Korea, Red Mango has become one of the most popular
and fastest growing retailers of authentic nonfat frozen yogurt in the United
States. Red Mango opened its first U.S. store last July in Los Angeles and has
since celebrated more than 40 store openings in California, New York,
Washington, Illinois, Hawaii, New Jersey, Nevada, Utah, and Oregon. Red
Mango’s most unique factor is its refreshingly tangy and irresistibly
delicious frozen yogurt that is all-natural, nonfat, gluten-free, certified
Kosher, and packed with beneficial live and active cultures. For more
information about Red Mango, please visit www.redmangousa.com.
About The Richards Group
The Richards Group, located in Dallas, is the largest independent branding
agency in the nation. Agency clients include the standard-setting brands of
Advance Auto Parts, Amstel Light, Bridgestone Firestone, Chick-fil-A, Fruit of
the Loom, The Home Depot, Motel 6, Orkin, Patrón, Red Lobster and Zales. Total
billings for the agency were $1.25 billion in 2007. The Richards Group can be
found at www.richards.com.
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