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Interpublic Group’s Deutsch lands Snapple

October 4, 2008

It’s not what we expected… but it happened… Interpublic’s Deutsch lands Snapple

PLANO, Texas, Oct. 3 /PRNewswire-FirstCall/ — Snapple, a leading brand
of Dr Pepper Snapple Group (NYSE: DPS), announced today it has assigned its
advertising account to Interpublic Group’s Deutsch LA, replacing incumbent
Cliff Freeman & Partners. The announcement follows an agency search to
support a creative project for the brand that began in September.

“There were a number of well-qualified and capable agencies
participating in this review, and we were impressed by a lot of the work we
saw throughout this process,” said Jim Trebilcock, head of marketing for Dr
Pepper Snapple Group. “Deutsch LA’s work stood out, showed a keen
understanding of our business and best reflected the direction we want to
take with Snapple. We are very pleased to have them as our new agency of
record and excited about the work they’ll be rolling out in the coming
months.”

With this decision, Deutsch LA adds a second DPS brand to its client
roster. Since April, Deutsch has been agency of record for Dr Pepper.

“We’re incredibly excited about the opportunity to return this brand to
icon status. The work we showed will be talked about for years to come,”
said Mike Sheldon, president, Deutsch LA. “We couldn’t be happier about
furthering our relationship with DPS beyond the Dr Pepper brand.”

Young & Rubicam/San Francisco continues to handle advertising for Diet
Dr Pepper and four other DPS beverage brands.

“We appreciate the work Cliff Freeman has done for Snapple. They have
helped position Snapple for future growth, and we will continue to look to
them for future work on our brands,” said Trebilcock.

About Dr Pepper Snapple Group

Dr Pepper Snapple Group, Inc., (NYSE: DPS) is an integrated refreshment
beverage business marketing more than 50 beverage brands to consumers
throughout North America. In addition to its flagship Dr Pepper and Snapple
brands, the company’s portfolio includes 7UP, Mott’s, A&W, Sunkist Soda,
Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite,
Penafiel, Rose’s, Yoo-hoo, Clamato, Mr & Mrs T Mixers and other well-known
consumer favorites. Based in Plano, Texas, Dr Pepper Snapple Group employs
approximately 20,000 people and operates 24 bottling and manufacturing
facilities and more than 200 distribution centers across the United States,
Canada, Mexico and the Caribbean. For more information, please visit

http://www.drpeppersnapple.com/.

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Comments

  • http://integratedmarketing.tv/interpublic-group%e2%80%99s-deutsch-lands-snapple/ Interpublic Group’s Deutsch lands Snapple | IntegratedMarketing

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  • Shon Blunt

    “If telemarketing goes away, I say good riddance,” said Mike Sheldon, the general manager and managing partner of Deutsch/LA, part of the Interpublic Group of Cos. “It’s a very inefficient use of a client’s funds. The only thing that comes out of it is telemarketers get lectured by the people they call. There are much better ways to spend a client’s money.” This shows how short thought and narrow minded this guy really is. Telemarketing has always been more cost effective. He just doesn’t like it and so tries to convince us all he is right. A better example is this. More people like him have been put on the do not call list. In the U.S., many marketers follow the rules and would rather not talk to grumpy old men who are full of themselves any way. But what happened then is this. Your larger corperations that know the benifits have moved there phone rooms out of the U.S, costing many American jobs while at the same time NOT being in the U.S., these companies call you whether you are on the do not call list or not since U.S. laws do not apply. Now thanks to these short sighted people, U.S. jobs are gone and these people will now be called more often. Stop costing U.S. jobs and getting us more calls from over seas. This type of publicity only makes it worse.

  • http://n/a Shon Blunt

    “If telemarketing goes away, I say good riddance,” said Mike Sheldon, the general manager and managing partner of Deutsch/LA, part of the Interpublic Group of Cos. “It’s a very inefficient use of a client’s funds. The only thing that comes out of it is telemarketers get lectured by the people they call. There are much better ways to spend a client’s money.” This shows how short thought and narrow minded this guy really is. Telemarketing has always been more cost effective. He just doesn’t like it and so tries to convince us all he is right. A better example is this. More people like him have been put on the do not call list. In the U.S., many marketers follow the rules and would rather not talk to grumpy old men who are full of themselves any way. But what happened then is this. Your larger corperations that know the benifits have moved there phone rooms out of the U.S, costing many American jobs while at the same time NOT being in the U.S., these companies call you whether you are on the do not call list or not since U.S. laws do not apply. Now thanks to these short sighted people, U.S. jobs are gone and these people will now be called more often. Stop costing U.S. jobs and getting us more calls from over seas. This type of publicity only makes it worse.