Enfatico : We are one of the top 30 agencies in the world
October 2, 2008
Thank you George Parker for finding this gem! In a roll on the floor.. can’t get up… can’t stand up laughing moment…
This is listed on a Help Wanted board listed by Enfatico:
Enfatico is an idea that has been a long time in coming. A new breed of company designed from the ground-up for the new world of marketing communications. Enfatico is, in fact, an opportunity that has never existed before. With Dell Inc. as its founding client spending over $4.5 billion over three years, Enfatico will start life as one of the top 30 agencies in the world. More importantly, this instantly large company will begin with no barriers whatsoever. No existing thinking. No current processes. No silos. No lines…above or below. No profit centers. No old wood. No pre-conceived attitudes. No “ways we’ve always done it.” No memory. No history. Enfatico won’t be a conglomerate or a federation. Enfatico will be a group of highly informed experts working together. Enfatico will be populated with the brightest minds available; people from all industries, backgrounds and geographies. Traditionalists need not apply. Our people will consider themselves artists and scientists of marketing. The world will be their studio and their lab. see their job posting
We can’t believe what we just read… they are saying they have nothing.. but are a top 30 agency in the world? How can a top 30 ad agency have an expiration date?
The Enfatico contract with Dell (their sole stream of revenue) expires in 789 days, 3 hours, 18 minutes, 58 seconds…. Literally
At that point they have no other source of revenue… meaning they are faced with grim options… many of them include mothballs for the iMacs
We can’t believe what we just saw… how can they claim to be a top 30 Ad Agency? By number of clients? They have only one that WPP sold on their behalf… it can’t be that… how about by average revenue over the past 5 years… uhh.. they’ve been in business for 306 days, 20 hours, 46 minutes, 21 seconds… In the words of DJ Jazzy Jeff & the Fresh Prince : “You’re only sixteen, you don’t have a rep yet.”
Enfatico has no right to make that claim… the only thing they MIGHT be able to measure is how much Dell spends on Advertising.. (well what they spend with Enfatico… not with Mother NY).. but that doesn’t make them a top 30 ad agency… that just takes Dell’s marketing budget and pretends that is an advertising agency…. that isn’t remotely accurate…
Oh wait.. we figured out what Enfatico was talking about… a top 30 ad agency in terms of length of leases… like 10 year leases on 3 year contracts. if you want to measure like that.. Enfatico earned it..
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Enfartico’s clock is running out. I hear the clok on the new Dell marekting team executives has run out! Insiders say the company is working on the severance agreement for a year end departure but you can be sure they’ll be physically gone before then.
[...] We found this posts from an unnamed source, if anyone has any information to confirm this please let us know. Otherwise we have no idea if there is any truth on not to the Enfatico clock running out. Enfartico’s clock is running out. I hear the clok on the new Dell marekting team executives has run out! Insiders say the company is working on the severance agreement for a year end departure but you can be sure they’ll be physically gone before then. Was posted on Tribble Agency on October 5th [...]