Browse > Home / Advertising Agency News / The EVB Unbutton Your Beast campaign for Levis is drawing fire

The EVB Unbutton Your Beast campaign for Levis is drawing fire

October 1, 2008

In one of the most tasteless ads ever created, EVB has drawn fire for what some have said “should have a PG-13″ rating appended to it.. as little children are seeing this online campaign now. It’s highly irresponsible and damaging to young children. This needs to be pulled now… sort out the account review later.

Of course that applies if Levis or EVB cares about children..

Unbutton Your Beast drawing fire

EVB advertising agency is responsible for this as this is the whois output for the domain name.

Registrant:
EVB
612 Howard Street #500
San Francisco, CA 94105
US

Registrar: DOTSTER
Domain Name: UNBUTTONYOURBEAST.COM
Created on: 01-APR-08
Expires on: 01-APR-10
Last Updated on: 07-AUG-08

Administrative, Technical Contact:
Stein, Daniel [email protected]
EVB
612 Howard Street #500
San Francisco, CA 94105
US
415-281-3950
415-281-3957

It’s crass advertising unbecoming of the Levis brand. Good thing the all flash site doesn’t even spider in Google at the time of this post.

So they can make crass, but can’t even get it to show up in Google.

Written by TheFounder · Filed Under Advertising Agency News 


Comments

8 Responses to “The EVB Unbutton Your Beast campaign for Levis is drawing fire”

  1. Phid on October 1st, 2008 12:25 pm

    There’s also an e-mail contact form for “Issues” on the Levi’s web site. I sent them an e-mail today about how this ad campaign is crude and will make me avoid purchasing Levi’s.

  2. ec on October 1st, 2008 1:12 pm

    tasteless. grown adults creating sexually suggestive ads for children. boycott-worthy.

  3. HankBerlo on October 1st, 2008 1:59 pm

    How is this damaging to kids exactly? Relax.

  4. TheFounder on October 1st, 2008 2:21 pm

    tasteless enough that when I was looking at that site again to follow up with this post.. my 3 year old walked in the room and I was forced to close the browser… that made me feel sort of weird..considering he is wearing Levi’s jeans right now.

    Bad Advertising… really bad.

  5. Benny on October 2nd, 2008 6:27 am

    Oh tired old boring Mr. Founder, you’re just jealous because you’re probably an EVB competitor and can’t come up will anything as cheeky or brilliant. I’m a young guy…probably who Levi’s is targeting…and I’m on the floor laughing and unleashed 10 beasts on friends. Or is your horror mock horror…satire, sarcasm…yeah, I think I see a sly smile on your old stodgy face.

    Thanks Levi’s. I’m loving this.

  6. wheatley on October 2nd, 2008 7:39 am

    Just another fine example of the level of immaturity that has infected a lot of agencies. It seems they are oftentimes a group of twelve year old boys targeting other twelve year old boys. What they do passes for ‘creativity’ because they call it ‘edgy’ and ‘in-your-face.’ In reality, it’s what passes for dirty jokes at elementary and middle schools.

    The real questions is, why do clients approve and pay for this crap?

  7. C on October 2nd, 2008 9:52 am

    DISGUSTING. A new low in advertising. I am hip, modern and stylish. I do NOT find PORN in mainstream ads for Levi’s jeans, appealing. Freaking gross, in your face penis’s. Are you kidding me??????????????? UGH!!

  8. Maureen on October 2nd, 2008 12:05 pm

    I was disgusted by this ad. I came across it as my 15 yr old son wanted to see if Levi’s had any deals online. I was totally embarrassed and horrified, as was my son! I sent an email to Levi’s expressing my disgust and the continuing distruction of anything moral in this world, and here is the response:

    RE: Your Comment/QuestionThursday, October 2, 2008 2:03 PM
    From: “Levi-MBXLevis” Add sender to Contacts To: [email protected]
    Hi Maureen:

    Thanks for contacting us at Levi Strauss & Co.

    We appreciate your comments about our “Unbutton Your Beast” digital advertising initiative.

    With this campaign, our intent is to connect with a younger male audience and re-introduce them to our global 501(r) button-fly jeans. Sometimes, we miss the mark and sincerely apologize if you feel this is one of those times.

    Thanks again for letting us know your comments and concerns. We will definitely pass them on to our marketing and advertising colleagues who pay close attention to consumer feedback.

    Please feel free to contact us again if we can be of further assistance. Just email us back, or call us at 1-800-USA-LEVI. We’re available Monday - Friday, 6:00am - 4:30pm Pacific Time.

    Marco
    Levi Strauss & Co.
    roscay3375538

    So…they ARE aiming at my 15yr old SON!!!!!!!!!!! This is horrifying!

Got something to say?