Wachovia to Ogilvy : you were our agency of record for 8 hours total
September 29, 2008
In a truely “game over” statement, Wachovia has announced the suspension of the Ogilvy account. Meaning that Ogilvy had it for 8 business hours total before losing the account.
A total disaster, and hat-tip to Agency spy for getting Wachovia to state the fact publicly.
Mary Beth Navarro, SVP, Corporate Communications for Wachovia to Ogilvy : “In light of today’s announcement, Wachovia has paused the finalization of our agreement with Ogilvy. We will work closely with our Ogilvy partners and our future colleagues at Citigroup to determine the best way to support our brands and our businesses going forward.
Wonder what the dwarf thinks now?
Comments
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http://www.tribbleagency.com/?p=2422 Prior we noted that WPP group plc had Wachovia for 7 hours.. it was actually 8 : Tribble Ad Agency : The Advertising Agency of Record
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http://www.tribbleagency.com/?p=2435 Home Depot floating it’s review to 6 ad agencies : Tribble Ad Agency : The Advertising Agency of Record
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