NBA names Goodby, Silverstein & Partners as agency of record.
National Basketball Association has named Goodby, Silverstein & Partners as agency of record. This is a somewhat of a shocker to us. Not that they named an Ad Agency, but who they choose as their Agency. Granted Omnicom Group has some resources (Their parent company) but generally we don’t consider Goodby, Silverstein & Partners as the proper fit for the NBA’s Market.
Goodby, Silverstein & Partners has clients such as Comcast in focus the The Slowskys marketing campaign. Not bad, but a campaign like that might not fit well for the NBA as their clientèle generally are considered to be of a more serious nature, even though it’s still a game 
It’s not a bad choice, it’s just not what our first choice would be.
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