Digg and Fumbled.Org = Public Relations Disaster for Gatorade
When Doing a Google Search for Gatorade on page 2 an unflattering article appears on fumbled.org noting that Gatorade causes your teeth to rot out faster than Coke
This article caused a serious public relations disaster for Gatorade, as the level of traffic that hit Fumbled.Org was counted in the hundreds of thousands of visitors, as once the article was found on Digg, it moved to virtually all the other outlets online causing the site to hit the top 100 sites in Alexa temporarily.
Because of the sheer volume of nearly 2000 Diggs regarding that post on Fumbled.Org and Digg, Gatorade now has a public relations disaster.
Gatorade is now known to send you to the dentist faster than Reggie Bush can score a touchdown, and because of the Digg Effect, the whole world can see it on Google.
Digg is more powerful than you could know, and Gatorade’s Advertising Agency should understand how to use Social Media in order to better service their client. A kid with a 8 dollar a year domain name and 5 dollar a month hosting account should not be able to lay siege to a multi billion dollar company.
[…] read more | digg story […]
Thanks for the headsup guys; but they gotta compare Gatorade against Scotland’s national soft drink Irn Bru; allegedly more popular than Coke/Pepsi becos of the 2 extra tablespoons of sugar in every bottle!!
[…] The Tribble Agency reports on a PR disaster that’s leaving a bad taste in the mouth of Gatorade marketers. […]
“A kid with a 8 dollar a year domain name and 5 dollar a month hosting account should not be able to lay siege to a multi billion dollar company.”
What!? Of course he should be able to! Gatorade is not good for you, and the more that knows this, the better it is.
“A kid with a 8 dollar a year domain name and 5 dollar a month hosting account should not be able to lay siege to a multi billion dollar company.”
Actually, that’s exactly how it should work. It’s called accountability.
If Gatorade does cause your teeth to rot out faster than coke, or even at all, I don’t see why people shouldn’t be able to access that information by using Google.
Remember, a search engine doesn’t just point you to the company’s website with no other information, it also has the potential to display relevant info about the company. Like a misleading ad campaign that bills Sports Drinks as a healthy alternative to Soft Drinks.