Tribble Ad Agency : The Advertising Agency of Record

What is a Marketing Agency? What is an Advertising Agency?

There is actually a difference between the two, in our space there are several distinct lines of how an Agency would position themselves. In essence both an Advertising Agency and a Marketing Agency are the same from a layman point of view. Both types of firms purchase media and create the ads to put in the media that they purchased for the client.

The differences between the two is the types of ads, again please note this document is a general guideline, not an ‘end all’ as both types of firms sometimes do some of both disciplines.

A typical Ad Agency Ad :

Clean Sheets Motel is offering rooms starting at $70 dollars per hour this weekend.

A typical Marketing Agency Ad :

Clean Sheets Motel - your wife will never know.

Funny examples, however the point is pretty clear. One is a call to action mentioning price while the other one is offering a brand without a direct offer. Again we can’t stress enough that not every Ad Agency and Marketing Agency fit a mold such as theses, but it’s general enough to serve as a good guideline.

Some new media Agencies claim to have difficulty plugging into these molds but it’s not the case, at the other end of the computer is a guy or girl that is either receptive to or not receptive towards the ad in place.

Here would be another example:

Ad Agency:

YOURISP offering Dialup at $9.95/month vs Cable at $39.95.

Marketing Agency

When Cable isn’t an option, YOURISP

Again, another Ad Agency vs Marketing Agency. The Ad Agency shows an ad stating how great their pricing is and the service they offer, where the Marketing Agency is pretty saying ‘hey if you don’t have cable, think of us’

Ad Agency

WarezMart offering Software at barebones pricing

Marketing Agency

WarezMart - Validation is for cowards

You get the point, in essence one brands or sends a message, whereas the other one is more of a call to action. Both firms help generate a higher ROI for their clients, it’s just how they do it is what makes the diffrence.

Categories: Ad Agencies
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