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C|NET to Crispin Porter + Bogusky : Bill Gates is no George Costanza

September 12, 2008

When C|Net starts slamming the Crispin Porter + Bogusky advertising agency ads.. then you know something is really wrong. This ad, New Family - Bill Gates and Jerry Seinfield is already being slammed as a failure. Here is the Ad in Question, and the honest C|Net article afterwards.

This series should be pulled and discontinued.. it’s not giving the desired effect.

The Bill Gates-Jerry Seinfeld ad series is back for its second installment and after watching the latest commercial, I’m not nearly as impressed as I was by the first.

My dislike for this commercial has nothing to do with the content. (I still think that mentioning Vista and talking about the product is a mistake at this juncture because Microsoft needs to paint itself as a more likable company.) Instead, I don’t like this ad because it paints Gates as the geeky rich man that he is. And for an ad that’s trying to change a company’s image, that’s unacceptable.

Full Story

ouch …

Honestly… we liked this 30 second spot much better:

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Written by TheFounder · Filed Under Advertising Agency News 


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  • http://www.tribbleagency.com/?p=2238 Microsoft Cancels Crispin Porter + Bogusky Bill Gates and Jerry Seinfield ads : Tribble Ad Agency : The Advertising Agency of Record

    [...] Recently we noted that Microsoft needs to cancel the Bill Gates / Jerry Seinfield ads created by advertising agency Crispin Porter + Bogusky. As the effect we found with some research is .. well… they were not showing a better face for Microsoft, but rather were putting them even more out of touch. [...]