Wrigley Names Tribal DDB Worldwide as U.S. Consumer Digital Agency of Record
September 4, 2008
Did Wrigley select the wrong agency? It’s worth noting that Wrigley selected Tribal DDB, an Advertising Agency that shows up as a blank page in Google’s text cache.. meaning it technically violates Google Guidelines. It appears that little, or no thought went into SEO for the agency site, and hence raises questions regarding their SEO skillset.. what would be scary coming from their digital agency of record.
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Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
CHICAGO, Sept 04, 2008 / — The Wm. Wrigley Jr. Co. (WWY) Wm. Wrigley Jr. Company today announced it has selected Tribal DDB Worldwide to be the digital agency accountable for driving interactive strategies and initiatives for all of the company’s U.S. brands. Tribal DDB was selected following a competitive review and represents the first digital AOR for Wrigley.
“We have had the opportunity to work with Tribal DDB on a project basis over the past year through Wrigley’s relationship with DDB Chicago, and they have continuously demonstrated a deep understanding of both our culture and brands,” said Paul Chibe, Wrigley’s VP of North American Gum Marketing. “During the review process, they presented clear insights to reach consumers through digital marketing and we are confident they can help us grow our brands in this evolving medium.”
Tribal DDB’s assignment will begin immediately. They will work in collaboration with other Wrigley marketing agencies to bring the U.S. brands to life digitally.
“We are thrilled to be selected as Wrigley’s digital agency of record. To have the opportunity to work with brands that millions of people already know and love is truly exciting. Through our close work with DDB Chicago, we have gained a deep understanding of this client and their goals,” said Paul Gunning, CEO, Tribal DDB Worldwide. “The confection category is a fun place for a creative agency like Tribal to work and we look forward to growing the relationship and taking Wrigley’s U.S. brands to the next level in the digital space.”
About Tribal DDB Worldwide
Tribal DDB Worldwide ( http://www.tribalddb.com) is headquartered in New York and includes 44 offices spanning 25 countries throughout the Americas, Europe and Asia Pacific region. The first digital agency to ever win Global Agency Network of the Year by Advertising Age in 2007, Tribal DDB has received accolades from The Wall Street Journal, Businessweek, Forrester Research Inc. and more. In 2005 Tribal DDB was named Interactive Agency of the Year by Adweek and the Cannes International Advertising Festival where it took home the most Lions and the Cyber Grand Prix. Tribal DDB Worldwide is part of Omnicom Group’s (OMC:OMC)
About Wrigley
The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has global sales of $5.4 billion and distributes its world-famous brands in more than 180 countries. Three of these brands — Wrigley’s Spearmint(R), Juicy Fruit(R), and Altoids(R) — have heritages stretching back more than a century. Other well-loved brands include Doublemint(R), Life Savers(R), Big Red(R), Boomer(R), Pim Pom(R), Winterfresh(R), Extra(R), Freedent(R), Hubba Bubba(R), Orbit(R), Excel(R), Creme Savers(R), Eclipse(R), Airwaves(R), Solano(R), Sugus(R), P.K.(R), Cool Air(R) and 5(TM).
SOURCE Wm. Wrigley Jr. Company
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We wonder if Wrigley will be outsourcing part of the Digital to another firm, because it appears that Tribal DDB needs help in that area… big time.
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